Boots’ 2018 Christmas advert stars a single mother
‘She’s Me Mum!’ Single mother and her troublesome teenage daughter star in Boots’ Christmas ad – a tear-jerking take on Robbie Williams’ hit She’s The One
- Boots advert is a tear-jerking take on Robbie Williams’ 1998 hit She’s the One
- Follows a single mother and her teenage daughter in run-up to 25 December
- The daughter, Molly, is inspired to buy her mother a red lipstick for Christmas
- Ad inspired by ‘the magic of Christmas with the simple joy of exchanging gifts’
- The Boots advert comes after a string of major retailers unveiled festive ads
Boots has become the latest UK retailer to unveil its Christmas advert.
The pharmacy chain’s festive offering is a tear-jerking take on Robbie Williams’ 1998 hit She’s the One, following the story of a mother and her teenage daughter named Clare and Molly.
It sees the pair locking horns in the run-up to Christmas, before the daughter sees her mum singing carols with her choir – helping her to see her ‘for who she really is’ and inspiring her to buy her mother a red lipstick for Christmas.
In a scene that families up and down the country will relate to, the film begins with Clare attempting to style Molly’s hair in an elaborate up-do, and not quite succeeding.
In the following scenes, Molly continues to exhibit typical teenage behavior, from stealing her perfume to wearing too much makeup.
A single mother and teenage daughter star in Boots’ Christmas advert, pictured, a tear-jerking take on Robbie Williams’ 1998 hit She’s the One, following the story of Clare and Molly
It sees Clare patiently tries to guide her through these milestones, with beauty playing a central a role in their relationship.
Eventually, Molly finds herself in a Christmas market where she is stunned to see her mum performing in a choir – which includes real Boots employees and London community choirs – singing confidently and looking glamorous.
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After seeing her mother in a new light – looking ‘stunning and strong’ – Molly is inspired to buy her a red lipstick for her next performance.
The music in the ad is a take on She’s The One by Robbie Williams – instead the track is called She’s Me Mum.
Producers said the ad focused on ‘the magic of Christmas with the simple joy of exchanging gifts with loved ones, to show you really get them’.
Helen Normoyle, marketing director for Boots UK and Ireland, explained: ‘Christmas and the festive period is a perfect time to bring together friends and family.
Boots’ Christmas advert begins with single mum Clare attempting to style Molly’s hair in an elaborate up-do, and not quite succeeding, pictured
In one scene that families up and down the country will relate to, Molly is seen getting dolled up for a night out, with her mother handing her a pack of face wipes, pictured
Clare’s choir, pictured, includes real Boots employees and London community choirs – with the single mother singing confidently and looking glamorous
Molly finds herself in a Christmas market, and where she is stunned to see her mum performing in a choir, pictured, in Boots’ tear-jerking Christmas advert
Clare becomes emotional as her wayward teenage daughter buys her a thoughtful gift for Christmas – a red lipstick for her next choir performance
‘We wanted to really celebrate this special connection by focusing in on the spirit of beauty gifts showing you really understand your loved ones.
‘The story charting the relationship between the mum and daughter was a perfect example of how even when we’re close to the ones we love, we can often take their unique traits for granted.
‘Working with our own Boots colleagues in the choir and having a fresh take on a well-known song provided a fun and touching way to bring our proposition to life.’
The Boots advert comes after a string of major retailers – including Asda, Aldi and Tesco – began the annual battle to win over shoppers.
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