Chris Moyles reveals John Lewis Christmas advert ‘tease’ was a hoax

It wasn’t Sir Elton… it was Chris Moyles! DJ reveals HE was behind the ‘leaked’ John Lewis clip that sent Twitter into a frenzy – and is praised by fans over the ‘brilliant’ prank

  • DJ Chris Moyles was behind a leaked ‘tease’ of the John Lewis Christmas advert
  • The short clip featured an unknown figure playing Elton John on a piano
  • Sir Elton is widely speculated to be involved in John Lewis’ festive campaign 
  • But the full version of the spoof video, released today, reveals it was Moyles 

DJ Chris Moyles revealed he was behind the suspected John Lewis Christmas advert leak that swept the internet this week.

The short clip made headlines after emerging on Twitter last Sunday, with many speculating it was the first look at the retailer’s much-anticipated festive campaign.

The video featured a mystery figure playing Elton John’s hit song Rocket Man on the piano – fuelling widespread speculation that the musician will star in the TV spot.

But former BBC presenter Moyles, 44, confirmed that he was the pianist – and the man behind the idea – as he revealed the prank on his Radio X show this morning.

The dupe won praise from fans who said it was like a ‘November Fool’s’ joke.  

The reveal means fans are still in the dark over what the real John Lewis Christmas advert will look like – and whether it will feature Sir Elton in a starring role.


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After the news broke on air, the Radio X Twitter account posted: ‘We have something to reveal this morning. Something to claim. Or admit. 

‘That “John Lewis Ad” that leaked on Sunday, it wasn’t real. And we know, because we filmed it. Here’s the full version.’

Moyles tweeted: ‘Is this the new John Lewis Christmas Advert…? Put simply no it’s not.’

DJ Chris Moyles has been unveiled as being behind a suspected leak of the John Lewis Christmas advert that sent customers – and the media – into a frenzy earlier this week. The clip shows the presenter sitting at a piano dressed in a Donald Duck costume

Fans praised the radio presenter over the success of the festive prank on Twitter today

The full video starts in the same way as the original clip with a close-up shot of an astronaut Christmas bauble hanging on a tree.

The camera pans to the left to reveal someone sitting at the piano, initially thought to be Sir Elton. However the camera continues upwards to reveal the mystery figure is in fact Moyles in a Donald Duck costume. 

While the original clip had the first chords of Sir Elton’s 1972 track Rocket Man as the soundtrack, the music has been changed for the full version. 

The clip ends with the slogan ‘Lovingly Mis-Sold’, mocking John Lewis’ ‘Never Knowingly Undersold’.

The original 16-second festive clip, filmed on a high definition camera, was posted on Twitter by user @Bailey6476 on Sunday. It sparked customer intrigue and national headlines

The short video opens with an astronaut bauble hanging on a Christmas tree, pictured, and pans to the mystery figure at the piano – who is later revealed to be Chris Moyles

Moyles and his team revealed they were behind the anonymous @Bailey6476 Twitter account that sparked the frenzy when they shared the ‘leak’.

Moyles’ fans were delighted by the prank, with one writing: ‘Absolutely brilliant, you’ve outdone yourselves.’ 

Another tweeted: ‘Yes put a smile on my face this morning.’ 

Details of the John Lewis Christmas advert, including its release date, have not yet been confirmed by Sir Elton, 71, is widely rumoured to be involved. 

Details of the John Lewis Christmas advert, including its release date, have not yet been confirmed by Sir Elton, 71, pictured on stage last month, is widely rumoured to be involved 

Reports suggest the flamboyant singer is earning an astonishing £5 million for his one-off appearance.

The multi-million-pound signing is a dramatic bid by the department store chain to win the annual festive TV campaign battle against high street rivals such as Marks & Spencer.

Sir Elton is understood to have spent four days filming the Christmas advert at Pinewood studios in Buckinghamshire, in late August. Earlier, scenes were filmed at a studio in Hammersmith, West London.

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