Staff land dream job working the hours they want with unlimited days off
A marketing firm where employees enjoy unlimited days off and can work whenever they want has credited its success to the flexible approach.
In September last year Reddico in Tonbridge, Kent opted for a major overhaul of its working conditions.
Out was the nine to five and the time-sheet and in was a completely flexible approach to work hours.
As well as coming in and leaving whenever they want, employees can take as much holiday as they please.
To further sweeten the deal, authoritarian boss positions have been swapped out for "department leads" and "coaches".
Staff member Dave Hatton said: "It's completely refreshing. The whole idea is we are all adults and it's about having respect.
"You just have to make sure you're not impacting another team member."
The unlimited holiday policy, also adopted by Netflix and Virgin management, was introduced at Reddico after bosses discovered staff felt "unfulfilled".
Head of operations Luke Kyte, who introduced the policy, said: "Most businesses run a nine to five but not everyone performs best like that.
"It's a varied mix what time people work here, depending on their lifestyle, but the hours they put in end up being quite similar to an average working week.
"Even though we had really cool perks like a ping pong table and beer fridge, this wasn't what people actually wanted.
"I realised we had so much unnecessary management and not enough flexibility."
The company – which provides digital marketing and helps companies improve their visibility on search engine results – has enjoyed an upturn in business since it made the changes.
It was recently ranked one of the UK's top ten workplace.
Mr Kyte added: "They have the freedom to go about their day in the way they see fit.
"Everyone is very different and is more productive at different times of the day.
"We have some people who are really good at getting up early and cracking on with the job while others may work better in the evening.
"Others may come in during the day, go home for a few hours and come back again at night."
While the idea of unlimited days off may sound appealing, it can be a double edged sword.
The pressure of competing for promotion or vying for a superior's attention can lead employees to skip taking regular holidays.
For those who forgo taking long breaks before leaving, they won't be in line for a big payout of accrued holiday days under the flexible system.
Becky Simms, CEO of competing digital agency Reflect Digital, considered the unlimited holiday policy but introduced a four day working week instead.
The Kent businesswoman said: "After speaking to some other business owners who tried unlimited holiday, they saw people were taking less days off.
"Some thought this was great but I think holiday is something we should have and we shouldn't be made to feel guilty."
Mr Kyte argued this usually occurs when staff do not have a firm grasp of the concept.
He said: "People just need to be reassured it's not an issue for them to take holiday.
"We monitor our staff to make sure they're taking enough time off, which is really important."
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