Sex toy company says MTA is ‘sexist’ for bailing on ad deal
A Brooklyn sex toy company says the MTA is a major buzzkill because it banned vibrator ads while allowing ones for erectile dysfunction.
Dame Products, which sells frisky treats in Williamsburg, is hot and bothered that Outfront Media, which manages the MTA’s subway ads, reneged on a deal to run its posters inside trains, CEO Alexandra Fine said Friday.
“It’s unfair. It feels like a very strange place for them to draw the line about sex,” Fine, 30, told The Post. “It’s important and healthy for women to enjoy sex.”
The lady-libido-boosting firm first began working on the posters — which feature the tagline “Toys, for sex” above images of the gadgets — after contacting the MTA in June, she said.
Designers made several tweaks to the “clean and tasteful” peach-colored ad on Nov. 2, but then heard nothing for weeks, according to Fine.
In the meantime, she said, the MTA quietly updated its Advertising Policy FAQ page on Nov. 15 to say it doesn’t accept ads showing pleasure devices.
On Nov. 26, Fine got a letter notifying her that the MTA had rejected the ad because it doesn’t promote “sexually oriented businesses,” she said.
But the policy is behind the times and sexist, she fumed.
Firms such as Hims and Roman, which peddle erectile dysfunction pills, have ads that are prominently featured in stations and trains, she said.
“I’m not sure how erections are somehow not related to sex but vibrators are,” she said. “It seems like a very male perspective when it comes to what’s appropriate sexuality.”
On Friday, the MTA denied changing its rules to exclude the firm, saying it “has a long-standing policy that prohibits advertising promoting a sexually oriented businesses.”
“This decision was reached after careful review and is consistent with the advertising standards set by the MTA Board,” MTA spokesman Shams Tarek said in a statement about scrapping Dame’s ad.
The MTA considers erectile dysfunction pills medication, as opposed to a sex product.
But Fine fired back, “Why are pills more OK than a device that achieves the same thing?”
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