Seagram Building and Lever House owner and noted art collector Aby Rosen plans to restore art deco masterpiece the Chrysler Building to its former glory — including taking inspiration from its once-famous Cloud Club.
“I see the building as a Sleeping Beauty: It needs to be woken up and revitalized,” Rosen exclusively told us after snapping up the iconic address in a deal expected to close Friday.
He’s talking to Major Food Group (of the Pool and the Grill, both in the Seagram) as well as Stephen Starr (of Le Coucou in Rosen’s 11 Howard hotel) about multiple restaurant spaces that could rival the Chrysler’s Cloud, a luxe members’ club that occupied floors 66 through 68 and closed in 1979.
Rosen also wants to put in a new observation deck (the last one, dubbed the Celestial, closed in 1945), plus a fashionable food court and retail space to help boost the area.
Top agency CAA already has 75,000 square feet in the building, and there’s buzz that managing director Bryan Lourd’s interested in adding another floor.
We hear Rosen’s RFR Holding envisions partnering with Chrysler to display classic cars as part of the iconic property’s relaunch.
Bidding for the building, sold by Tishman Speyer and an Abu Dhabi fund, was reportedly around $100 million.
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