Noel Edmonds might be set to join the I’m A Celebrity as a secret campmate – but his enthusiasm for the ITV show is a massive U-turn.
The star host of Deal Or No Deal once vowed to never sign up for the show as he hated reality TV.
"I’ve declined that one [Celebrity Big Brother] I’m a Celebrity…, Have I Got News For You and Strictly Come Dancing," he told the Independent in 2005.
"I think reality TV and cruelty TV are over now. The consumer is ready for glitz and glamour and, dare I say it, the odd talented presenter."
So this year will be the first time Noel has embarked on reality TV.
And the timing couldn’t be more convenient as it comes after his high-profile £60million legal battle with Lloyds bank .
The Noel’s House Party host said he was driven “to the brink of emotional annihilation” after a group of corrupt financiers from HBOS bank helped destroy his business, Unique Group.
The 69-year-old said he attempted suicide after his firm collapsed.
Noel praised the emergency services for saving his life and said he checked into rehab to recover.
He revealed: “Until these criminals took me to the brink of emotional annihilation, I had always felt those who opt out by taking their own lives were selfish and cowardly.
“But having been cast into that bottomless dark space devoid of logic and reason, I have a much deeper understanding of life without hope.
“I seek no sympathy and feel no shame in admitting that on the evening of January 18, 2005, I attempted to end the overwhelming mental pain which had consumed my whole being.
“The fact that I did not become another suicide statistic is solely due to the swift response of a Devon ambulance crew and the compassionate support of the Priory [rehab] in Bristol.”
– Samaritans (116 123) operates a 24-hour service available every day of the year. If you prefer to write down how you’re feeling, or if you’re worried about being overheard on the phone, you can email Samaritans at [email protected]
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