Venus Williams is extending her activewear line, EleVen by Venus Williams, to include plus sizes from 0X through 3X.
The tennis champ, 38, has partnered with Dia&Co, the fastest-growing retailer exclusively dedicated to serving women who wear sizes 14 and up, for the launch.
“I love what they’re doing for women,” the undefeated Grand Slam Doubles champ told Page Six of her chosen partner brand. “Their brand identity is all about expression, defining your own rules, having fun while doing it. That’s the core of my brand too. I also love that we had the chance to bring EleVen to all women with this partnership.”
“Representation matters,” Williams continued. “I wanted this collection to connect with women no matter their shape or size.”
Williams said she initially launched EleVen in 2007 because “I was inspired by being better than your best. Be an 11/10. I’ve always been driven by this motto – whether I’m on the court or off of it. It made sense to launch a fitness line dedicated to that vibe.”
The tennis great-turned-designer will face off against her younger sister Serena — who has a clothing line of her own, simply called Serena — at the US Open Friday night.
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