Amazon Fashion is betting big on influencers.
Today, the e-commerce behemoth is releasing its inaugural street-style inspired collection with Paola Alberdi, the blogger behind Blank Itinerary. The limited-edition capsule collection, called The Drop, sees Alberdi sporting outfits she co-designed with Amazon.
Along with on-trend outfit staples—a taupe polka dot blouse with ruched long sleeves, a sunshine yellow wrap dress, and an oversized vest—Alberdi also incorporated blazer, one of her favorite wardrobe must-haves, for the warm weather.
The San Diego-based influencer’s Mexican-American culture also played a role in the Amazon collaboration. “Mexican women love dressing up, and growing up in a bi-cultural family, I was very much influenced by that,” Alberdi told BAZAAR.com. “I was surrounded by sophisticated women who were always dressed so elegantly. I’ve also been influenced by European styles since I lived in Spain when I was younger.”
Each piece from the influencer-heavy digital campaign is only available for purchase within 30 hours of its initial release through the Amazon app or on a mobile web browser.
After consumers buy pieces from the select group of influencers—Emi Suzuki, Sierra Furtado, Leonie Hanne, and Patricia Bright have also joined the roster—then their garments will be made on-demand and delivered within a few weeks.
Alberdi kept “the girl on-the-go” in mind when creating her neutral-toned collection of pieces so shoppers can mix and match items. She noted that an accessible price point enables consumers to “feel confident in the way they present themselves through fashion without having to spend so much to accomplish that.”
Check out the full collection, modeled by Alberdi below.
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