He Designed Her SKIMS Logo
Kim described Kanye as the “ghost creative director” for SKIMS, the solution-focused shapewear brand she launched in Sept. 2019. “It’s amazing to have someone you really respect and value their creative opinion,” she said during an interview with the New York Times. He designed the bubble-shaped SKIMS logo, and helped with everything from hiring photographers, approving models and selecting packaging,” Kardashian said.
“We respectfully let each other have our own voices and our own brands and create our own brands, but we’re very much together in every last decision and detail that we make,” she added.
He Introduced Her to the Met Gala
The Keeping Up with the Kardashians star has become a regular on the Met Gala red carpet, but her first introduction to the high-fashion spectacle came in 2013 when Kanye brought her as his plus one.
“I was Kanye’s plus one & so nervous! I didn’t know anyone & I’m sure no one wanted me there lol. I did my own lipstick & the color is so off. I went home & cried after of insecurity but this is one of my fave looks now,” Kim said on Twitter six years later.
She Became Close with His Photographer Friends
Kim started working with many of Kanye’s close photographer friends like Mert & Marcus, who famously shot her nude for their photography book, and Vanessa Beecroft. Beecroft first began working with the Yeezy designer in 2008, doing everything from art directing his music videos to stage designing his Yeezus tour. Now, she’s Kim’s go-to photographer for all her SKIMS campaign photoshoots.
He Helped Her Sisters Break Into Fashion
Kanye didn’t just help Kim transform into the fashion icon she is today. He also took her younger sisters, Kendall and Kylie Jenner, under his wing. In early 2015 Kylie helped debut Kanye’s Yeezy brand at the Season 1 fashion show. By season 4, Kylie attended as a guest, but at the end of the show, she, Kendall and Kim hit the runway to model their own Yeezy looks.
She Always Wants His Feedback
Kim admitted that dressing became so much easier thanks to Kanye, who would help put together her outfits with his Yeezy team. “I literally just wear all of the Yeezy samples,” she told PEOPLE in Sept. 2018. “They have a team of stylists and they put it all together. I’m totally inspired by Kanye and the Yeezy team — and listen to the advice of everyone over there who is making all the clothes. He makes my life so easy.””
She Altered Her Met Gala Dress for Him
Kim and Kanye came to a compromise during the final fitting for her head-turning Mugler dress for the 2019 Met Gala, which was originally supposed to include crystal nipples on the breasts.
“Well the dress initially since I was wet coming out of the water, there were nipples attached to it. I think with editing I don’t know, I’m not sure if we actually put that part into that fight [on the show],” the reality star said in an interview on The Real. “So, he was really certain that he didn’t want that on the dress and had mentioned it multiple times. And that was still on there so we did have that discussion.”
He Made Over Her Closet Early in Their Relationship…
When Kim and Kanye first started dating, the Yeezy designer convinced Kim it was time to purge the pattern-heavy, colorful pieces from her closet to create a more refined aesthetic. “He is giving me a full clothing makeover,” Kim said on Keeping Up with the Kardashians. “Kanye’s definitely inspired me to be a little bit more of an individual. I think my style is just evolving and changing and I think it should.”
But tossing out her old clothing didn’t come as easily as Kim had hoped. “Is it so bad to keep things?” she asked Kanye. “Babe, you gotta really clean out everything,” he replied. (And yes, she said later, she cried.)
… and Encouraged Her to Embrace Minimalism
Kim used to favor piling on tons of big accessories during her early days of fame, but that changed quickly after getting close with Kanye.
“Before, I used to always think more is more and I used to accessorize and wear bracelets and earrings and necklaces. I used to do it all,” she said. “Now I definitely understand how much cooler it is just to be a little bit simpler.”
He Introduced Her to Big Time Designers
Kanye helped Kim amplify her style by getting her “in” with the designers he befriended from high-fashion brands like Givenchy and Balmain. Now, she’s a front row regular at their fashion shows and best friends with designers in our own right.
“Kanye is a friend for seven years,” Riccardo Tisci, former Givenchy creative director (who designed Kim’s custom Givenchy wedding gown) said. “So when he called me up and said, ‘I’m dating a girl; I want you to meet her,’ I jumped. She’s intelligent, sweet, beautiful. She’s the girlfriend of my friend. I’m not into judgment. She started coming to my shows, and some people criticized me. But I love Kanye and now I love Kim, and I didn’t care what people thought.”
She Goes Blonde Because He Likes It
Kim had a brief experiment with blonde in 2013, and despite her rapid return to brunette, her husband always hoped she’d give the lighter shade another shot. “Kanye likes the blonde,” Kardashian told PEOPLE in 2014. “I was talking about this yesterday actually with Kanye. He asked if I would ever go back to blonde,” she said.
At the end of last year, he finally got his wish. When Kim debuted her icy white platinum hue, she joked on Instagram that she did it with Kanye in mind. “I’d go blonde for that D,” she captioned an Instagram of herself with her new blonde color.
He Got Her Hooked On Yeezys
High-heel fanatic Kim converted to sneakers for Kanye’s in-demand Adidas Yeezy Boost kicks, wearing them everywhere since the moment the first style dropped. She even has their 2-year-old son Saint West modeing pairs of the sneakers on social media.
She Followed His Advice About Tiny Sunglasses
Kanye cares so much about his wife’s style that he sends Kim emails with “millions” of inspiration photos attached to convince her to try a trend. Case in point: Her recent affinity for teeny tiny sunglasses.
“[Kanye] sent me a whole email like, ‘You cannot wear big glasses anymore. It’s all about tiny little glasses,’” Kardashian said on Sunday’s episode of Keeping Up with the Kardashians. “He sent me like, millions of ’90s photos with tiny little glasses like this.”
He Helped Her Find Fashion Inspiration
Before Kanye, Kim admitted she didn’t know where to turn when it came to finding style inspo. But even before the two were officially a couple, Kanye was dying to help Kim become a bonafide fashion icon.
“Before my husband and I started dating, he brought me [former Vogue Paris editor] Carine Roitfeld’s coffee table book [Carine Roitfeld: Irreverent] and was like, ‘You should be studying this book, this is like the fashion bible,'” Kim told CNN.
Thanks to his thoughtful gift, Kim has honed her aesthetic with help from the Internet. ” I looks at Instagram and see what people are posting. I love to follow fashion bloggers, I love getting inspiration from the runway. I get inspiration all over the place.”
She Became Obsessed With Clear Shoes
Back in 2016, Kim’s style M.O. was curated straight from the Yeezy runway. The star couldn’t stop wearing unique clear over-the-knee boots from her husband’s collection, which left the world wondering how Kim could wear them without sweaty and fogged up.
But hey, it’s all a part of Kanye’s fashion vision, which Kim trusts completely. “I love how forward-thinking he is,” she said on her app and website.
She Was a Walking Yeezy Season Six Ad
In lieu of hosting a traditional fashion show like he had for previous seasons, Kanye took advantage of his wife’s street style fame. The result? Kim parading around the streets of Calabasas sporting nine Yeezy season six outfits in one day.
“For each look, I wanted to stick with neutral vibes,” she said on her website and app. On Twitter, Kim added: “Thank you Carine Roitfeld for styling Season 6. And I love Calabasas for being my runway.”
But She Doesn’t Let Him Influence Her Beauty Empire
When it comes to Kim’s growing KKW Beauty empire, the star doesn’t turn to her husband like she does with fashion. “No. That’s totally an area he doesn’t know much about,” she told E!. “But he’s so proud of me.”
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