Here’s why the McDonald’s sign is yellow… and it makes a lot of sense

There's an important reason lots of fast food chains opt for yellow signs and logos – and it actually makes a lot of sense.

Yellow is a key feature on Burger King's bun, the second half of Subway's sign, and the familiar squares on on Greggs' logo.

So why this colour in particular?

Most of us make a snap decision about whether or not to buy something in just 90 seconds.

And between 62 per cent and 90 per cent of us make that decision based solely on colour.

Yellow is commonly associated with feelings of warmth, comfort and reliability, meaning a sign in this colour can instantly generate feelings of happiness and well-being.

It's also very eye-catching – which is why hazard signs, taxi lights and double yellow lines are all the same colour.

Red, meanwhile, makes customers feel hungry and impulsive – with marketing experts labelling the combination of the two (which Maccies and Burger King both use) the 'ketchup and mustard' theory.

Marketing adviser and founder of the Business Academy Nikki Hesford told Metro: "Marketing is about connecting with people emotionally (and) colour plays a leading role in that.

"Whether we are aware of it or not, colours have connotations and we make immediate judgements based on that.

"If you choose colours that are inconsistent with your message, you risk confusing your audience and weakening your brand.

"For example, if you are a health food business you would want to select choices that reinforce your message such as green shades and earthy colours."

In more foody news, Disney World is serving blue wine topped with chocolate Minnie Mouse ears… and it looks magical.

While Capri Sun has released magical fairy drinks…and all our wishes have come true.

And here's how to get a McDonald’s Big Mac and fries half price – FOREVER.

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