I'm a make-up artist, the budget buys I would never use despite them being viral, don't get me started on Aldi dupes | The Sun

WHEN it comes to the best makeup dupes it can be difficult to stay in the know.

It seems these days anything can be classed as a dupe.



So if you're confused, listen up, as we spoke to makeup artist Charlotte Hyatt to find out which dupes are worth the hype and which are total flops.

Best dupes of the past year 

Charlotte says, "Charlotte Tilbury is one the high end brands that all budget brands are trying to create dupes for.

"For starters, Collection's Gorgeous Glow Filter Finish is £6.99, which you can pick up in Boots, is often compared to the £36 Charlotte Tilbury Flawless Filter, but at £30 cheaper definitely worth a punt.

"Makeup Revolution Eye Bright Illuminating Under Eye Concealer £8 is a also a great dupe for the Charlotte Tilbury beauty Light wand £29.

"We know you’ve heard of this one before but, moving away from Tilbury- wannabe's there's a reason why people rave about the Beauty Awards Winner Maybelline Lash Sensational Sky High Mascara £11.99 – it's an incredible dupe for the Benefit Roller Lash – Super-Curling Black Mascara £24.50.

"The Nars radiant creamy concealer £25 is duped by the Maybelline Fit Me natural coverage concealer £5.99.

"And, last but not least, the benefit brow collection is duped by the Re love collection by Revolution with many products under £5."

Worst dupes that are not worth the hype 

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"While Primark gave it a shot with their Prep & Perfect Vitamin Enriched Moisturising Primer which was £4.50, despite what people said, it isn’t a dupe for the Bobbi Brown's Enriched Face Base.

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“The Primark version wasn't worth the hype," Charlotte says, "it felt different, more heavy and it smelt like sunscreen. 

“This is not surprising as skincare is notoriously difficult to dupe."

"The Pink Honey cream Bronzing face frosting which is £16.50 is also, no where near a dupe for the Chanel Les Beiges Healthy Glow Bronzing Cream £43.

Charlotte says: “These are both great products. But the Pink honey cream bronzer is simply not a dupe, it's far more pigmented and the Chanel bronzer gives a more natural finish.”

If you looking for a dupe for the Urban Decay Naked Eyeshadow Pallets do not go for the Naturals Nectar Eyeshadow Palette.

Charlotte says: "The Aldi formula is nowhere near the Urban Decay formula and the Aldi pallet is less pigmented so the two don’t compare."

Best places to find dupes

While it might seem like a mine-field, Charlotte still says the best places to find dupes is TikTok.

She said “This way you get to know how products perform on people's skin. TikTok has real life reviews. 

“You're not likely to get this in stores as they don’t usually advertise their products as dupes. 

“Social media as a whole is a really useful tool. Just be careful with Instagram and Facebook as products are heavily advertised on those platforms.”

What to look for when it comes to dupes

Charlotte says: “Don’t look out for similar packaging. Ingredients lists are the best indicator for a good dupe especially in skincare.

“For makeup dupes its usually a matter of trial and error and seeing how the product works for you.

“Remember dupes should have a big price difference. If a dupe is £1 cheaper than the original then it’s not a dupe.”

Primark vs Aldi who's got the best dupes and affordable make up?

Charlotte said: “I would say Primark for dupes as they are more easily accessible. Aldi seems more focused on creating exact packaging but the dupes don't always have the same result. They also can be difficult to find.”

“That being said, the Aldi’s Lacura Vitabase Moisturising Primer £5.99 is a great dupe for the Bobbi Brown's Enriched Face Base.”

Products worth splurging on 

Charlotte says: “Splurge on skincare and foundation. These have direct contact with your skin so you want to make sure you're comfortable with the ingredients. Usually when a skincare or foundation is a little more expensive it's because the ingredients are worth the money.”

“Bobbi Brown's Enriched Face Base and Nars Radiant Longwear foundations are good examples of this.”

“If you're looking for an area where you can save. Go for lip products. Usually you get the same amount of product in a budget lip product as a high brand one.”

Charlotte is a professional makeup artist and beauty expert, she gained a diploma in makeup artistry before working on several make up counters. 

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During lockdown Charlotte created a TikTok account to share her knowledge about both makeup and skincare which has really taken off.

You can find Charlotte reviews on Instagram and TikTok. 


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