Instax launches the Mini 40 their most Insta-worthy camera yet with retro prints

INSTAX has launched their latest instant camera, the Instax Mini 40.

A premium, retro looking camera it's their most Insta-worthy camera yet.

The latest addition to the Instax analog line up, it has a classic design and key features such as an automatic exposure and selfie mode.

  • Instax Mini 40, from £89.99, John Lewis – buy here

The new Instax Mini 40 camera will be available on 21 April for £89.99 from John Lewis, Argos, Skinny Dip and Urban Outfitters. 

With a sophisticated, retro design, it's their most Insta-worthy camera yet, and not only looks great, but takes brilliant photos.

There's an automatic exposure function to let you take great pictures all day; it'll automatically sense the level of ambient light whether you're indoor or outdoors, to ensure great photos everyime.

Plus there's a selfie mode, for easy selfies – where you can actually see what you're doing.

Alongside the new camera Instax have also launched a new mini film variety, called Contact Sheet, which mimics the look of a classic film sheet and is sure to be a hit with Instax fans.

These are priced £8.99 for a pack of ten.

Toshi lida, President, FUJIFILM Europe, said: “With its classic, chic styling, the new instax mini 40 is for anyone who loves to take and share photos.”

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“Designed to be easily portable, instax mini 40 is finished with a high-quality texture that comfortably fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a sophisticated, timeless look, synonymous with Fujifilm’s iconic approach to camera design.”

You can buy the new Instax 40 from John Lewis, Argos, Skinny Dip and Urban Outfitters. 

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