KITH and Coca-Cola Present Fifth Collection
Continuing a collaborative relationship first unbottled in 2016, KITH and Coca-Cola have presented a fifth collection. Past inspirations have ranged from Hawaiian beaches to a lavish summertime lifestyle in the Hamptons, but this collection goes full Americana by drawing its inspiration from a classic cross-country road trip. Of course, it wouldn’t truly be a KITH and Coca-Cola collection without a wealth of other collaborative partners, so Converse, Pendleton, Mitchell & Ness and Golden Bear have been tapped for the bubbly festivities as well.
Pieces range from logo-flipped T-shirts to printed shorts, thick sweatshirts and patchwork-style jean jackets — all of which make conspicuous use of KITH and Coca-Cola branding. An all-American palette of red, white and blue is the focal point, but cream tones make their way into the mix as well.
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From a collaborative standpoint, each third party does what they do best. Converse’s Chuck 70 Ox is done up in three colorways — red/white, cream/red and navy/red — and built of denim with frayed edges. Signature Coca-Cola branding hits the medial side, and medial sides show a recognizable ribbon graphic. KITH logos are worked in on the midsole, and outsoles are tinted green for a nod to classic bottles.
On the co-created apparel front, Pendleton brings its signature Southwestern prints to colorful sweatshirts, shorts and more. Mitchell and Ness’s offerings are centered around wool-knit cardigans and shorts, with Golden Bear providing an ultra high-end varsity jacket. Many more pieces and accessories of both the collaborative and non-collaborative variety are present as well, ranging from bucket hats to toy cars and skate decks. KITH has also done up a digital catalogue that showcases the offerings in full, and can be viewed below.
The entire KITH x Coca-Cola collection will release via the KITH webstore at 11 A.M. ET on August 15, with the Converse shoes priced at $140 USD. KITH’s Selfridges and Hirshleifers pop-ins will be the only physical stores in Europe and the US with the collection, and KITH Tokyo will hold an appointment drawing to purchase the collection in-store as well.
Elsewhere in the world of fashion, Supreme has teased a Smurfs collaboration.
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