Fans of the trend are joining "urine therapy" groups, which also encourage members to wash their feet in pee.
They believe knocking back your own urine will not only cure all manner of maladies, but will also give you more energy – even though science disputes such claims.
The home page of the 4,981-member group Urine Therapy says: "Does it work? Better than you could ever imagine!"
Another group, "Urine Therapy: THE REAL UNIVERSAL REMEDY" says the yellow stuff "opens doors of your soul" and "heals every part of your being".
But the homepage also warns: "Use the knowledge you gain here wisely . It can change your life if you choose to allow it to."
The group also offer tips for those keen to find other ways of utilising their urine.
Drinkers are advised: "The mid-stream of the first morning urine is the most important drink of the day."
Other suggestions include urine eye-drops, enemas, gargling with your pee – or ageing it, like whiskey, to concentrate the effects.
There is no scientific evidence to support the practice of guzzling your own urine, which is a waste product made up of water, salt, ammonia and other byproducts.
It's claimed drinking urine can also put stress on your kidneys as they're forced to process the toxins again.
Yet people are still keen to sip away.
Other posts from closed groups were posted online by Twitter user @Skyear_ . They included more people washing their feet in wee and a woman posing with a glass of urine.
The latest craze comes after a mum admitted she washed her hair in a "cup of pee" after being inspired by the "amazing" locks of one contestant on Ben Fogle's reality show.
Miriam, 34, was an instant hit after appearing on New Lives In The Wild last week and journalist
Beverley Turner revealed she copied her unusual beauty hack.
She tweeted:"About to get in shower where I will wash my hair in a cup of pee….I'm genuinely not kidding. Her hair was AMAZING!
"Who needs costly shampoo when you can shower in your own urine?!"
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