In fact, the cream version bears a striking resemblance to Gucci's floral-embroidered linen cross-body bag – which costs £1,350, compared to Primark's at £8.
Both budget bags have chain straps and front buckles, and well as studded detailing around the front.
The cream one has cute pink flower patterning, while the black one is printed with red roses.
Gucci's light beige linen bag, however, does stand out because of the two classic entwined Gs.
Primark posted a pic of the new bags on Instagram this morning, and it's already racked up more than 29,700 likes.
- Gucci floral-embroidered linen cross-body bag, £1,350, Matches Fashion – buy now
They described the handbags as "the perfect bag for dressed-down days, nights out, or brunch dates!"
Shoppers were quick to comment, writing: "I want", "need these", "Omgggg I love!" and "Very Nice".
And Jolien Busselen added: "Waw what a beautiful bag".
In more fashion news, Meghan Markle wore a £2k outfit including bespoke Matthew Williamson coat and £625 Gucci velvet bag to Anzac day service.
While Princess Charlotte’s £45 Periwinkle dress from Monday has sold out… but here’s where you can get one for a fraction of the cost.
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