And while many of us have managed to garner a few hundred followers on the platform, celebs have raked in tens of millions – here are the most followed accounts.
Who's the most followed person on Instagram?
Cristiano Ronaldo reigns supreme when it comes to the most Instagram followers.
He has knocked the former champion, Selena Gomez, off the top spot.
She was the most followed through both 2016 and 2017, and even racked up an extra 24 million followers in the 12 months between.
But now the footballer has taken over with a whopping 152 million followers compared to Selena's 144 million.
Here are the top 10 most followed Instagram accounts.
- Cristiano Ronaldo – 152million
- Selena Gomez – 144 million
- Ariana Grande – 143 million
- Dwayne Johnson – 129 million
- Kim Kardashian West – 125 million
- Kylie Jenner – 124 million
- Beyonce – 123 million
- Taylor Swift – 114 million
- Neymar – 110 million
- Leo Messi – 107 million
The footballer knocked Justin Bieber out of the top ten list, surpassing his 104 million followers.
And it's good news for the Kardashians and for Queen Bey, with Beyonce falling from fifth to seventh place, behind Kim and Kylie.
And it's a close race between the two sisters, with youngest Kardashian sister Kylie soaring in popularity to finish just one million followers behind Kim.
Kylie also lost her record for most-liked photo on Instagram.
Her post of her holding Stormi's hand racked up more than 18 million likes, but she lost out to an egg.
A plain photo of an egg has overtaken the mum-of-one to hold the record, and currently has 50 million likes on the social media platform.
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