Aldi to use ‘Glastonbury queuing system’ to sell in-demand Kevin the Carrot toys
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Aldi’s Christmas advert has launched – and we’ve finally seen the return of Kevin the Carrot.
The nation’s most-loved root vegetable is back, which means a range of soft toys will be released in Aldi stores soon.
Kevin the Carrot toys, as well as other characters from the Christmas advert, will be available through Aldi’s website and Deliveroo from Sunday, November 15.
Last year the supermarket released the toys to unprecedented demand – and they quickly sold out.
Customers were understandably left disappointed, but this year Aldi, which was named the cheapest supermarket in the UK last month, is prepared.
The supermarket is expecting such a high demand it is adding an advanced queuing software to the website.
The digital queuing system is also used to manage websites like See Tickets to cope with the demand for the Glastonbury festival.
The toys will be released as part of Aldi’s Special Buy range – which means supply will be limited.
But the addition of availability on Deliveroo means customers can get their choice the same day.
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The toy range includes the new Pilot Kevin, as well as a selection of his friends.
Fans can pick up Wingman Turkey, Harry the Hedgehog, Grate Grandma and Grate Grandad for £3.99 each or £19.95 as a bundle.
The much-loved Kevin and Katie the Carrot will also return for £3.99 each, as well as the family of Chantenay, Jasper and Baby (£3.99 for the set).
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For those who just can’t get enough of the root vegetable, Giant Kevin will also be available for £19.99.
In a bid to make sure everyone has a chance to buy something from the range, customers will be restricted to a maximum of two of each item.
As well as the toys, there will also be other items in the Kevin the Carrot range, including pyjamas, decorations, mugs and gift wrap.
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