Is ARGOS going high end? Retailer famed for its catalogue bargains unveils a VERY trendy new homeware range – as part of plans to ‘challenge perceptions of the store’
- Argos will this week unveil its new homeware range in stylish ‘pop-up’ showcase
- The temporary retail space will showcase Argos’ new autumn/ winter range
- Based on London’s New Oxford Street, it will be open from 14 to 27 September
It is best known for purse-friendly kitchenware and garden essentials.
But Argos is breaking with tradition with its latest venture as it prepares to unveil its new homeware range in a stylish ‘pop-up showcase’.
Once synonymous with catalogues, the retail giant, which has more than 850 stores across the UK, is hoping to ‘challenge customers’ perceptions of the store’ with the new retail space on London’s Oxford Street.
Indeed, its new autumn/ winter collection is its most stylish yet with some of the purse-friendly pieces giving luxury interiors labels a run for their money.
Pieces from Argos’ new autumn/ winter homeware range. The collection falls into three trends, with many of the purse-friendly pieces giving luxury interiors labels a run for their money
Argos is breaking with tradition with its latest venture as it prepares to unveil its new homeware range in a stylish ‘pop-up showcase’ (pictured: a rendering for the new retail space on London’s New Oxford Street which opens its doors on 14 September)
The pop-up space, which runs from 14 to 27 September, is ‘designed for homes that are full of life’ and marks the first time Argos customers have been able to ‘browse and experience’ products before purchase.
Unlike traditional Argos stores, customers will be able to order directly through staff as they peruse products on display in three different ‘zones’.
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As well as showcasing highlights from the collection itself, it will exhibit new trends and style ideas alongside a line-up of interactive workshops.
Key trends will include ‘rural retreat’, ‘urban escape’ inspired by the Danish trend for hygge – and ‘everyday luxury’, a spokesperson for Argos said.
A rendering of Argos’ new retail space on London’s New Oxford Street where it will showcase its new autumn/ winter collection, expected to be its most stylish yet
Pieces from Argos’ new homeware range which will be on display at the store’s new pop-up space, which runs from 14 to 27 September and is ‘designed for homes that are full of life’
Items from the new interiors range at Argos. They will be available to buy at the temporary retail space, marking the first time Argos customers have been able to ‘browse and experience’ products before purchase
John Tranter, Argos’ home trading director, said: ‘We place retail and digital innovation at the heart of our business to constantly challenge ourselves on how to deliver an excellent shopping experience for customers.
‘We are therefore delighted this pop-up will bring our collections to life and showcase the new Argos Home designs in a way never seen before.’
It is just the latest major shakeup in the retailer, after it announced plans to remove its iconic catalogues from some of its stores, prompting outcry on social media.
The catalogues have been a mainstay of the stores since they were rebranded from Green Shield Stamps to Argos by entrepreneur Richard Tompkins in 1973.
For more information, visit argos.co.uk/home-pop-up
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