Nice work if you can get it! Blogger opens up about her VERY glamorous life including free luxury trips and FIVE wedding dresses – but insists creating perfect pictures takes a lot of effort
- Rachel Ward, 27, from Cheshire has 350K followers on Instagram alone
- She then held another ceremony in the Lake District, UK, in June 2018
- In total the stunning woman changed into five separate gowns costing $90k
- Fans have slammed Rachel for being a ‘narcissist’ and ‘vain’ for her choices
- But the young newlywed said she was always going to donate the dresses
A blogger who swapped her catwalk career to become an Instagram influencer has revealed just how much hard work goes on behind the scenes to create an enviable social media feed.
Rachel Ward, 27, from Cheshire enjoys a jet-set lifestyle, travelling to exotic locations such as Monaco, Cannes, Dubai and the Maldives to showcase her latest fashions, mostly gifted to her by brands.
The style influencer who previously hit the headlines when she wore five luxurious wedding dresses worth £50K to her two marriage ceremonies in The Maldives and the UK, has partnered with major names including Dior, Estee Lauder and Visa.
But she insists there’s more to becoming a successful influencer with more than 250,000 followers on Instagram than meets the eye.
‘I post pictures of my outfits after brands send me clothes and I pick the things I would wear,’ she told the Manchester Evening News.
‘I’m a fashion blogger, photographer, stylist and editor. For my fashion degree I trained in Photoshop. Half of my work is images and editing.’
Rachel Ward, 27, from Cheshire posting at the Zhero Boathouse in Magaluf in August 2018. The influencer is paid to travel the world taking snaps in glamorous locations, but insists that a lot of hard work goes on behind the scenes
Rachel promoting Visa on a trip to Port Adriano Su, Mallorca in August 2018. The influencer, who has more than £250K Instagram followers, is paid by high profile brands for sponsored social media posts
Rachel explained that as an influencer you have to consistently keep up the quality of your work, in order to generate more opportunities.
‘I travel the world to create good images,’ she explained. ‘You go away, take pictures on holiday and hope they’ll notice you presenting the location nicely and hopefully you get invited back.’
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Now, she’s certain she wouldn’t go back to modelling on the catwalk or in magazine photoshoots.
She added: ‘The modelling world wasn’t for me. I have more control over the photos and the whole thing now.’
Rachel on an outing in Alderley Edge in September 2018. She explained that she considers herself a ‘fashion blogger, photographer, stylist and editor’ and that the bulk of her work is images and editing
The stylish Instagram sensation previously hit the headlines when she revealed she wore five wedding dresses to her two ceremonies in the Maldives and the Lake District in June 2018 (pictured)
Rachel loves being an influencer as it gives her much more control over her image and photos than she had when working as a model
Nice work if you can get it! Rachel posing alongside a sports car on a trip to Mallorca in August 2018
Rachel wed Thomas Cottrell in the Maldives last year before having a church ceremony in the Lake District in June 2018.
Previously, FEMAIL reported the Instagram star, who has more than 250,000 followers, couldn’t decide on which wedding dress to choose for her big day.
‘I’m really not a bridezilla I just simply love fashion which is what I studied, for my degree,’ she explained.
Rachel Ward (second from right), 27, from Cheshire on her wedding day in the Lake District in June 2018, wearing her ‘dream’ wedding dress, one of five different gowns shre wore for the celebrations
After the ceremony and meal, Rachel changed into a second outfit change for drinks and mingling with her guests at her Lake District wedding in June this year
‘I think I got a little carried away and just kept seeing more and more that I liked, only looking back now do I realise how many I had.’
Rachel bought one of the dresses herself, costing more than £10,00 and her parents bought a second dress, while others were sent to her by brands.
She met Thomas five years ago through mutual friends and spent months searching for her perfect dress with her mother.
You may now kiss the bride! Rachel and her new husband Thomas with the bride wearing her third outfit of the day – a fishtail feathered dress she showcased for her first dance
For her wedding ceremony in The Maldives in November 2017, Rachel wore a floaty dress by Virgos Lounge that was perfect for the warm temperatures
‘I then went to Eternity Bridal wear in Warrington, England, and spotted my dream dress in a look book on the table. The dress was by Nicole Spose and was only available in Milan.
‘The lovely owner of the shop was able to pull some strings for me and have one shipped over, so I was the only one in the UK with that dress.’
However, Rachel also found that brands were eager to dress her for her big day and eventually had a ‘lightbulb moment’.
‘It clicked that I could change throughout the day and truly feel like a princess on the most magical day of my life,’ she explained.
Rachel was the only bride in the UK with her dress as she imported it from Milan after spending months searching for her dream gown with her mother
Rachel and Thomas on their first wedding day in The Maldives. The couple wanted to celebrate in one of their favourite places with close family and friends but had a bigger second wedding in the UK this summer
The happy couple on their second wedding day in June 2018: Rachel admitted she’s received some negative reaction over her five wedding dresses on Instagram, but says the vast majority of people have been supportive
For the UK wedding, Rachel wore her Nicole Spose dream dress for the ceremony and meal, an evening dress by Jadore Evening Australia for drinks and mingling and a ‘fun feather fishtail dress’ for her first dance.
‘Changing was easy as I had my mum and three bridesmaids on hand,’ she said.
‘My husband and I went on holiday to the island of Kurumba in the Maldives the year before our wedding and instantly fell in love with the place and wanted to get married there with 20 close friends and family members.
Many of her loyal followers understood why she made the decision to change into various dresses – but she understands that being in the public eye brings negativity
‘However the marriage would not be legally recognised in the UK and not everyone who we wanted to celebrate with us was able to go to the Maldives, so that was a perfect excuse for a second wedding.’
For her Maldives ceremony, Rachel found that having multiple dresses was ideal due to the temperatures.
‘My day dress from Virgos Lounge was cool, floaty and comfortable. The weather was also very hot so it definitely served its purpose as you want to feel comfortable on your big day.
‘I then wanted to stun my guests in the evening when the sun wasn’t so hot in a lovely corseted glam lacy number.’
‘I then wanted to stun my guests in the evening when the sun wasn’t so hot in a lovely corseted glam lacy number,’ she said
‘I am very lucky because I have a number of celebrity friends who support my images and we all support each other through the negativity which just comes with the job,’ she said (this was not one of the wedding dresses)
‘I left two of the wedding dresses I wore in the Maldives there for future Maldivian brides to wear, should they not be able to afford a gown themselves,’ she told FEMAIL.
As for the two she swapped into during the church ceremony early this year, Rachel donated them to Jo’s Cervical Cancer Trust – a charity close to her heart.
The 27-year-old has had high-grade ‘abnormal’ smear tests in the past and is always encouraging her female followers to schedule in their routine pap smears.
Many of her loyal followers understood why she made the decision to change into various dresses – but she understands that being in the public eye brings negativity.
‘The first images of my Nicole Spose dress went viral, reaching over one million views,’ she said.
‘I am very lucky because I have a number of celebrity friends who support my images and we all support each other through the negativity which just comes with the job.
‘I also have a lot of good friends and family who support me and know how hard I work to achieve the things I do and that’s all I can ask for. I love sharing my story online and I love following and sharing other Instagrammers.’
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