First pictures from inside the world's biggest Primark in Birmingham

But elected ‘friends and family’ got to visit the store yesterday and they seemed to be impressed.

One visitor said: ‘No expense has been spared – it’s going to take on the Bullring as the city’s No. 1 shopping destination.

‘It’s an amazing shop compared with what was here before.’

Another said: ‘The shop is truly transformational. It will be the top destination in Birmingham.

‘Children will love going through the Disney archways shaped like Mickey Mouse ears on their way in to the themed cafe.’

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