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KFC has joined the fray in the gaming console war between Sony's PlayStation and Microsoft's XBOX with a video of its own: the KFConsole.
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A video promoting the console, which would feature a chicken grill, was tweeted a day after Sony unveiled the PS5, the latest iteration of the PlayStation video game console.
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The spoof ad has a release date set for the KFConsole that will reportedly fall on Nov. 12, according to the video, which ends with the tagline, “Power Your Hunger.”
It’s not clear if the company will follow up with another ad on that date or if the stunt is being done in conjunction with Sony or Microsoft to build buzz for their consoles..
As of June 16, KFC’s ad has been liked more than 132,700 times and retweeted by more than 55,800 accounts – both of which could be encouraging for a follow-up post.
The release date for the KFConsole will reportedly be on Nov. 12, according to the video, which ends with the tagline, “Power Your Hunger.”
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KFC did not immediately respond to FOX Business’s request for comment, although, it may be safe to assume it is a joke unless the fast-food company found some of the most innovative hardware and home appliance engineers who could combine a chicken grill with sensitive electronics.
Sony and Xbox also didn’t immediately respond to requests for comment. Xbox did however make a direct comment to the KFC Gaming Twitter account that shared the video.
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“Can you lay it sideways,” Xbox tweeted shortly after the video’s release, referring to designs for the Xbox and Sony consoles.
Xbox will release the preview of its latest console next month, according to a tweet from the company’s General Manager of Xbox Games Marketing Aaron Greenberg.
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In 2019, the global game console market was at $34.27 billion and it is expected to reach $51.15 billion by 2027, according to a forecast from corporate analysis and data company Fortune Business Insights.
More recently as of May 2020, PlayStation reportedly has 65.99 percent of the world market share while Xbox has 33.46 percent, according to web analytics firm Statcounter.
Before KFC was shaking up the console wars, the company commissioned the “I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator” game, which was developed by Psyop and released in September 2019.
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So, it’s not completely unlikely that KFC may have something up its sleeve for the KFConsole or another video game venture since gaming has been an effective marketing tool in the past for the fried chicken chain.
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