Munroe Bergdorf slams L'Oreal over support for Black Lives Matter

Transgender model Munroe Bergdorf slams L’Oreal Paris over its support for Black Lives Matter, saying the brand ‘threw me to the wolves for speaking out on racism’

  • British model, 32, was dropped by L’Oreal Paris in 2017 after speaking out on white supremacy – days after being introduced as the ‘face of modern diversity’
  • Today, Bergdorf raged on social media at the company’s  support of the Black Live Matters campaign, which urged followers ‘speaking out is worth it’
  • Transgender activist said: ‘You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy’ 

Activist and model  Munroe Bergdorf has criticised L’Oreal Paris, calling its bosses ‘racist snakes’ after the beauty brand posted on social media in support of Black Lives Matter. 

The 32-year-old British model, who briefly modelled for the brand but parted company with them in 2017 after she wrote about white supremacy, raged at L’Oreal Paris’s social media post yesterday, which read: ‘Speaking out is worth it’.

Bergdorf, who is transgender, responded on her Instagram page, telling her 260,000 followers: ‘Excuse my language but I am SO angry. F*** you. 

‘You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy.’

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Transgender British model, Munroe Bergdorf, has slammed L’Oreal Paris for a post in ‘solidarity’ with the Black Lives Matter campaign which reads ‘speaking out is worth it’. In 2017, days after being introduced as the brand’s ‘face of modern diversity’ Bergdorf was dropped after speaking out on white supremacy

L’Oreal Paris’s post is support of the Black Lives Matter campaign following the protests around the world in response to the death of George Floyd in Minnesota last week  

In 2017, Bergdorf was introduced by L’Oreal as the ‘face of modern diversity’.

However, days after she was announced as the brand’s first transgender model, Bergdorf wrote online about racism and white supremacy – and was quickly dropped from the lucrative role.

Speaking about the incident in the impassioned post today, Bergdorf wrote: ‘With no duty of care, without a second thought. I had to fend for myself being torn apart by the world’s press because YOU didn’t want to talk about racism. 

Bergdorf, who said she was in ‘floods of tears’ writing, added: ‘THAT is what you get for ‘speaking out’ when employed by L’Oreal Paris. Racist snakes.’

She added: ‘Where was my support when I spoke out? I’m disgusted and writing this in floods of tears. If you care about me or #blacklivesmatter, don’t let @lorealparis get away with this.’ 

MailOnline has contacted L’Oreal Paris for comment.  

 Bergdorf told her 260,000 on Instagram that she had ‘no support’ from the brand when she spoke out against racism; at the time L’Oreal Paris said the model was at ‘odds’ with its values

In 2017, Bergdorf wrote about white supremacy shortly after taking on the L’Oreal Paris role. 

She wrote: ‘Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.

‘Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.

‘Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.’

L’Oreal said at the time: ‘We support diversity and tolerance towards all people irrespective of their race, background, gender and religion.

‘The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign.

‘We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.

‘L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.’ 

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