Retailers cash in on the corgi mania selling adorable merch

The rise of corgi mania! Retailers cash in on the jubilee by selling merch related to the Queen’s favourite dog including tea, cakes, mugs, and biscuits as Kennel Club reveals breed’s popularity has skyrocketed 195%

  • Retailers are cashing in on the nation’s love for corgis ahead of the jubilee 
  • M&S, Waitrose and John Lewis are among the shops flogging corgi merchandise
  • Pubs and restaurants are also getting in on the trend, with Green King offering a ‘free tipple’ to anyone that appears with a corgi over the jubilee weekend 

The nation is gearing up to celebrate the Platinum Jubilee in a few weeks with retailers across the country cashing in on the public’s growing love for corgis with dog-themed merchandise.

Her Majesty, who has famously kept corgis throughout her life, is set to celebrate her 70 years on the throne in June.

And while many will be hanging Union Jack bunting and celebrating with tea, thousands of Brits are also set to celebrate the monarch’s favourite dog breed, with the likes of Waitrose, Marks & Spencer and Morrisons stocking up on corgi merchandise including cakes, biscuits, mugs and tea.

There’s also been a surge in the short-legged pooches used in advertising, with ‘influencer’ Marcel Le Corgi – who has 139,000 followers on Instagram – appearing in adverts for Rover and the dogs that featured in The Crown starring in campaigns for Campari. 

Pubs, hotels and restaurants are also getting in on the trend, with Green King pubs offering a ‘free tipple’ to anyone that appears with a corgi over the jubilee weekend and The Biltmore hotel in Mayfair offering a Corgi Afternoon Tea.

The nation is gearing up to celebrate the Platinum Jubilee in a few weeks with retailers across the country cashing in on the public’s growing love for corgis with dog-themed merchandise. There’s also been a surge in the short-legged pooches used in advertising, with ‘influencer’ Marcel Le Corgi (pictured) – who has 139,000 followers on Instagram – appearing in adverts for Rover and the dogs that featured in The Crown starring in campaigns for Campari

Taking the biscuit! Among the merch on sales is this corgi biscuit box by Baked by Steph, costing £26

Marks & Spencer, who are famed for their Colin the Caterpillar Cake, have introduced a Corgi version. The sweet treat is a huge hit on Instagram – gaining over 26,000 likes in just a couple of hours and more than 2,300 comments, as customer express their excitement to get their hands on one.

While the jubilee is certainly caused a surge, it comes after growing popularity of the once vulnerable dog breed in recent years.

In November, Kennel Club data revealed the Queen’s favoured Pembroke Welsh corgi has seen an increase in demand of almost 200 per cent as it entered London’s top 20 most popular breeds for the first time. 

 In total, 19 breeds previously classed as vulnerable or at risk have seen an increase in popularity during the pandemic, including the Cardigan Welsh Corgi.

Bill Lambert, spokesperson for The Kennel Club told FEMAIL at the time: ‘The Pembroke Welsh Corgi is a real success story – coming from the brink of disappearing in the capital to being one of Londoners’ most popular dogs, and some other breeds that were rarely seen on London’s streets have fared well during lockdown. 

Elsewhere, CAMPARI has crafted a special edition serve in celebration of the Queen’s 70 years on the throne, with pictures using an adorable corgi.

Marks & Spencer are also selling Corgi T-shirts – as well as mugs and cakes – for £8

Not on the High Street is also stocked full of corgi stash, including a Jubilee mug for £11.25 (pictured), as well as cake pop set and even dog treats.

The growth of the breed is in part thanks to viewers enjoying adorable scenes of the corgis playing in Netflix hit the Crown, as well as the dog featuring in other TV shows including Brooklyn 99 and Bridgerton.

Corgis are also massively popular on social media, with more than 13 million posts under #corgi on Instagram. 

And retailers are certainly making the most of the corgi-mania sweeping the nation.

Marks & Spencer, who are famed for their Colin the Caterpillar Cake, have introduced a Corgi version.

The sweet treat is a huge hit on Instagram – gaining over 26,000 likes in just a couple of hours and more than 2,300 comments, as customer express their excitement to get their hands on one.

Morrisons is also offering a whole range of Jubilee-themed and coronation themed products including cakes, cookies, pizzas, pies, scotch eggs and kebabs, with it’s hero product the Morrisons Clarence the Corgi Cake at £6.



Those who really want to splash out could even get their hand on £110 corgi key ring from Mulberry (right) or a plush toy (left) for £25

John Lewis is selling Corgi Cross Stitch Kit for £10 (pictured) alongside plush toys for £25.


The Biltmore Mayfair is offering a corgi afternoon tea (left) while PG Tips is also launching a limited-edition pack of corgi-inspired teabags

 PG Tips is also launching a limited-edition pack of corgi-inspired teabags while John Lewis is selling Corgi Cross Stitch Kit for £10 alongside plush toys for £25.

Those who really want to splash out could even get their hand on £110 corgi key ring from Mulberry – while the more economical can also pick up a corgi teddy for £3.99 from Alid. 

Not on the High Street is also stocked full of corgi stash, including a Jubilee mug for £11.25, as well as cake pop set and even dog treats.  

The Teff Cookie Company has collaborated with Romero Britto for limited edition gift boxes commemorating the Queen’s Platinum Jubilee, featuring a corgi, while Biscuiteers are also flagging corgi biscuits while Baked by Steph is selling Corgi Party Cookie Box.   

Meanwhile, Hobbycraft is selling a crochet an Amigurumi Corgi.

The Official Platinum Jubilee souvenirs have gone on sale ahead of the four-day bank holiday weekend celebrating the Queen’s 70 years on the throne, including Corgi biscuits for £25 (pictured)


 The Queen’s love of corgis is well documented. She is pictured left walking with her corgis during a day out in Windsor in 1980 and right in 2001

And it’s not just merch on offer. Corgi fans can celebrate the jubilee by attending one of the many events across the country where the pooch is the guest of honour.   

The Biltmore Mayfair is a London landmark, is famous for accommodating of four legged friends.

But the five-star luxury hotel has gone the extra mile this summer, hosting a Corgi Afternoon Tea in celebration of the jubilee. 

To mark the 70-year reign of her Majesty the Queen, on Friday 27th May at 2pm, dog lovers and corgi owners alike are invited to gather at Café Biltmore terrace to enjoy a Jubilee-themed afternoon tea and doggie afternoon tea (in partnership with Barkers Bakery). 

Post a picture of your corgi at Café Biltmore, tagging the hotel, and be in with the chance of winning an overnight luxury break in one of the hotel’s suites with afternoon tea at Jason Atherton’s Café Biltmore and complimentary dog bed, bowl, Mut Pups treats and shampoo included as in-room amenities for the winning pooch.  

The Queen is pictured as a young girl with two of her corgis at her home at 145 Piccadilly London in 1936

Corgis have been part of the Royal household for the past 90 years, she is picytured with Prince Philip and corgi in 1974

In 2012, the Queen’s then 13-year-old corgi Monty was seen in a segment for the opening ceremony of the London Olympic Games alongside James Bond star Daniel Craig.

Meanwhile, UK pub operator Greene King will add an extra special cocktail to its city centre and town pub menus for the weekend.

The ‘Queen’s Tipple’ is a resurrection of the classic French aperitif the Zaza, a mixture of Dubonnet and Beefeater London Dry Gin, which the Queen is said to enjoy during special occasions – and what could be more special than her Platinum Jubilee?

Once popular in mid 19th Century and enjoyed by the Queen Mother also, the cocktail is a rich, fruity, and slightly bitter-sweet drink served straight and enjoyed sipped over time.

In a nod to Her Majesty’s love of Corgis, Greene King, which operates dog friendly pubs will give anyone who visits their participating pubs over the weekend with a Corgi and/or Corgi memorabilia a ‘Queen’s Tipple’ on the house.

Alex Dawson, Business Unit Director for Urban Pubs at Greene King, told FEMAIL: ‘The Platinum Jubilee will be one of the biggest bank holidays this year and we really wanted to do something to celebrate the occasion and honour Her Majesty who has given us all 70 years of service. What better way to do that than with her favourite drink and her favourite dogs?

In important places! The Queen is pictured with the Commonwealth Secretary-General, Baroness Patricia Scotland, during an audience in the Oak Room at Windsor Castle,

A musical tribute led by Ed Sheeran, puppet corgis causing chaos along The Mall and a giant 3D wire bust of the Queen are just some of the acts set to feature in the jubilee concert 

‘We’ve given the Zaza a modern twist with a new name, it’s a beautiful drink which is very rarely seen on menus these days, so it’s great that we can bring it back and allow people to raise a glass to Her Majesty.

‘Like the Queen, we’re big dog lovers, with the majority of our urban pubs being dog friendly, so we thought getting Corgis involved would be a fun way to celebrate and we know our teams are looking forward to welcoming our four-legged friends and their owners.’

Elsewhere,  Tamarind Tiger – the grab and go Indian restaurant on Baker Street – is giving away free Chicken Tikka Bowls to anyone that brings their corgi to dine with them in the week leading up to the Jubilee.

At The Grand Junction Arms pub in Harlesden, north London there will be games of pin a tail on Corgi.

Loyal companion: Her Majesty is pictured at Balmoral Castle with one of her Corgis, 28th September 1952

ueen Elizabeth II with her pet corgi dog in the 1960s while at Windsor Castle

Elsewhere, Korean restaurant, Korean Dinner Party will now introduce a limited edition dish specially for the Queen’s Jubilee celebrations this year. 

The Golden Corgi Dog will be a classic recipe of 1/2 hotdog, 1/2 melted mozzarella, and topped with ketchup and mustard, but with a regal twist – sprayed in gold, decorated with gold pearls and glitter, and served with a crown, fit for a queen.

On top of the merchandise and corgi-themed parties, the pooches are also being used in advertising. 

Rover.com, the world’s largest online marketplace for loving pet care, is announcing its search for the UK’s most patriotic pup, AKA, a ‘Regal Rover.’

To help set the ‘Regal Rover’ standard, Rover has teamed up with award-winning dog influencer Le Corgi, who will appear as a special guest judge on the panel next to Canine Behaviourist Adem Fehmi of the Rover Dog People Panel.

The Queen, 95, paid a touching tribute to her late father, whose death began the start of her reign, when she viewed Jubilee memorabilia as she prepares to reach her historic 70 years on the throne

Elsewhere,  CAMPARI has crafted a special edition serve in celebration of the Queen’s 70 years on the throne, with pictures using an adorable corgi. 

The Queen has always been synonymous with pets, particularly her Corgis, and has owned more than 30 during her reign.

In 2018, her corgi Willow, who was the 14th generation descended from Susan, was put down after suffering from cancer.

Meanwhile in 2012, the Queen’s then 13-year-old corgi Monty was seen in a segment for the opening ceremony of the London Olympic Games alongside James Bond star Daniel Craig.

However later that year the palace confirmed that Monty, who was previously owned by the Queen Mother, had died.

She currently has Candy – a cross between a corgi and a dachshund – young corgi called Muick, and another corgi puppy which replaced Fergus the dorgi puppy, who died unexpectedly in May last year.

The corgis are set to have starring role in official celebrations too. On June 5  a Jubilee Pageant will be seen through the streets of London.

Set to be watched by up to a billion across the globe, more than 10,000 people will be involved in staging the £15 million pageant, including more than 6,000 volunteers, performers and key workers and 2,500 members of the public.

A musical tribute led by Ed Sheeran, puppet corgis causing chaos along The Mall and a giant 3D wire bust of the Queen are just some of the acts set to feature.

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