SHOPPERS have slammed Aldi after the discounter slashed the price of a range of chocolates and sweets by just 1p.
The retailer has come under fire for the measly discount that's supposed to help customers lower costs at Christmas time.
It's the second year in a row that the retailer has baffled shoppers with the most pointless discount ever, although this year it says that the labels were printed by mistake.
A 650g tub of Celebrations has been reduced to £3.99, down from £4.
Shoppers have been quick to point out that not only is the discount a bit of a joke, but also that you can get the chocolate tubs cheaper elsewhere.
For example, although the same sweets cost £4 from Asda, the supermarket is running a two for £7 offer making each one worth £3.50 – 49p cheaper than Aldi's deal.
Other customers have noticed that the same price drop has also been applied to tubs of Swizzels, After Eight mints and Terry's Chocolate Oranges.
The 750g tubs of Swizzels now cost £3.99 instead of £4, while the 300g After Eights now cost £1.99 down from £2.
The Swizzels are now only a penny cheaper than they are at Tesco and Wilko.
The After Eight chocs are also now the cheapest we could find them, with the next best deal being at Asda, Morrisons, Waitrose and Ocado where they cost 1p more.
And at 99p, Terry's Chocolate Oranges are also cheapest to buy at Aldi compared to other supermarkets where they still cost £1.
But shoppers have been left less than impressed with the deals, sharing their snaps of the dud bargains on the bargain hunter Facebook group, Extreme Couponing and Bargaining UK.
Here’s how to cut the cost of your grocery shop
SAVING on your shop can make a big difference to your wallet. Here are some tips from Hannah Maundrell, editor of Money.co.uk, about how you can cut the cost of your shopping bills:
- Write yourself a list – Only buy items that you need. If it isn’t on your list, don’t put it in the trolley
- Create a budget – Work out a weekly budget for your food shopping
- Never shop hungry – you are far more likely to buy more food if your tummy is rumbling
- Don’t buy pre-chopped veggies or fruit – The extra they’ll charge for chopping can be eye watering
- Use social media – follow your favourite retailers to find out about the latest deals
- Be disloyal – You may want to go to different stores to find the best bargains
- Check the small print – It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
- Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
One customer wrote: "Aldi…… spending more money on printing the sign out than the money the customer is saving since …. forever."
Another said: "What happened to common sense and why didn't whoever it was that put the sign up have the sense to question the offer.
"People are getting seriously lazy these days. No wonder the machines and robots are taking over."
"Everyone will be camping out in zero temperatures tonight to grab that bargain first thing for Aldi opening in the morning," wrote Marie Harkness.
Nicky said sarcastically: "Wow I better be there in the morning to beat the rush."
The branded sweets are currently being stocked as a Specialbuy products in stores – they're not available to buy online.
It means that they won't be restocked once they've sold out but before sprinting to the shop to snap up the "bargains", you might want to shop around first to see if you can get a better deal elsewhere.
An Aldi spokesperson said: "These labels were printed incorrectly, we apologise for any confusion caused."
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A picture of a Celebrations tub went viral last year after one chocoholic pointed out that the logo features all EIGHT chocolates.
The best deals to be had on tubs of the choccies is actually straight after Christmas – last year Tesco slashed prices down to £1.50 each.
This year, you can get your hands on tubs of Freddo chocolate bars from Asda for £4.
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