TikTok has decided this £5 serum is like ‘Botox in a bottle’

TikTok has caused plenty of beauty products to go viral, but one brand that keeps finding its way to the centre of all app-based attention is The Ordinary.

With the brand’s USP being affordable skincare with professional results, it’s hardly surprising that its products find their way in the hands of skincare lovers across the globe. One product, however, is currently causing more of a stir than usual, thanks to TikTok users likening it to “Botox in a bottle”.

The Ordinary Argireline 10%, £5.50 here, boasts hundreds of five-star reviews on Feelunique, but also has been doing the rounds on TikTok. One user, Sarah Palmyra – who calls herself “your beauty bestie” – went viral after sharing her “incredible” results from using a mix of The Ordinary Argireline 10%, and The Ordinary Matrixyl 10%, £9.60 here.

“Let’s address the elephant in the room; have I had Botox? No,” said Sarah in the short skincare tutorial.

“Acetyl hexapeptide-3 – the ingredient in the argireline serum – is a type of peptide that targets the neuromuscular connections to relax the muscles in your face. This is the first peptide of its kind to actually target dynamic wrinkles and prevent them from forming,” she continues.

Her skin certainly does look incredibly smooth and line-free, but she is seemingly young with plenty of collagen anyway – and we’ve all learnt to take TikTok beauty recommendations with a pinch of salt. After all, it is the same app that told users to rub lube on their faces in place of a primer (really)…

So do experts agree that this argireline serum CAN be a good Botox alternative?

US dermatologist Dr Mark Strom (aka “Dermarkologist”) has just filmed a response to the wrinkle-reducing claims, shedding a more professional light on what can be expected from using the mass-market serum.

“Argireline inhibits the same protein that Botox does – therefore theoretically has the same anti-wrinkle action,” he says, showing a science-heavy snap of how it functions on the skin.

“I’m skeptical that this penetrates deep enough into the facial muscles to really have a similar effect, but I think there is a more exciting use for argireline. Dermatologists use Botox for the treatment of hyperhidrosis (excessive sweating). Sweat glands aren’t nearly as deep in the skin as muscle is, so can it be an exciting deodorant?”

His question remains unanswered as of yet, but it could be an interesting future development. In terms of using the Ordinary serum as a Botox alternative? He’s right to advise users to manage their expectations, especially for deeper set wrinkles.

But hey, it costs a fiver so you haven’t got too much to lose.

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