The Juventus superstar, 33, has revealed he had tons of fun at the latest photo-shoot as he messed around in a giant ball-pit.
The self-professed "big kid" added the latest CR7 Underwear campaign was all about being "light-hearted" and "fun", complete with "cool, edgy design".
On the new launch, Ronaldo said: "This was one of the most fun shoots ever.
"I’m a big kid at heart and it’s not every day you get to jump into a giant ball pit.
"CR7 Underwear makes you both look and feel good, so I wanted the new campaign to capture that and have a fun and light-hearted feel.
"Underwear is the foundation to any outfit so perfectly cut, premium quality styles are essential to helping you stay on top of your game.
"My new Fall/Winter range combines optimum fit with cool, edgy design in some of my favourite colours."
Ronaldo's success on the football pitch arguably pales in comparison to his business acumen of it… with Forbes ranking him as the richest sports star on the planet.
The Portuguese star not only has his own business interests but rakes in around £25million per year to advertise for the likes of Nike, Armani and Tag Heuer.
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