KARL Fitzpatrick believes rugby league bosses are missing a trick by not pushing England’s stars ahead of the World Cup.
The Autumn sees Shaun Wane’s side go for glory on home soil – but those wearing the shirt are virtually unknown outside the 13-a-side circle.
And Warrington chief executive Fitzpatrick feels Rugby Football League chiefs should be planting the stars in the public conscience.
That means putting them on big TV shows, exposing their characters and making them familiar faces.
He said: “We should be marketing our England players aggressively at the moment.
“Super League’s on free-to-air Channel 4 and the World Cup’s on free-to-air BBC. We should be pushing players in readiness for that campaign – then maximising it off the back of that.
“It’s a great opportunity for the sport, we should have England players front and centre of our marketing activity this year.
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“They should absolutely be appearing on certain TV shows. Ones that will give us the most bang for our buck with great audience figures.
“We need to be on platforms people are engaging with – like TikTok as a place young people are present in.
“So we should have a social media strategy that takes in all the platforms and promoting players the way they should be promoted – as gladiatorial, cool athletes.
“There should be a dedicated marketing strategy for England players.”
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