NBCUniversal CEO says Tokyo Olympics could be most profitable ever for company
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NBCUniversal Chief Executive Jeff Shell said on Monday that the upcoming Tokyo Games could be the most profitable Olympics in NBC’s history.
"I think we're pretty optimistic about both the ratings and the economics of the Olympics and advertisers have embraced it," Shell said at Credit Suisse’s virtual Communications Conference.
Every Olympics has an issue that people worry about in the run up to the Games, Shell said.
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