Roger Federer confirms new £220million sponsorship deal with Uniqlo by entering Wimbledon’s Centre Court with a new look following end of his 24-year association with Nike
- Reigning champion Roger Federer opened Centre Court on Monday afternoon
- Eight-time All England Club champion entered SW19’s main court with new look
- Swiss star sported a Uniqlo-branded jacket, top, shorts, socks and headband
- The Japanese firm do not make tennis shoes and so Federer wore Nike trainers
Reigning champion Roger Federer strode onto Wimbledon’s Centre Court with a new look on Monday afternoon after signing an astonishing £220million sponsorship deal with Uniqlo .
Eight-time All England Club champion Federer has agreed a decade-long, £22m-a-year partnership with the Japanese clothing firm.
The Swiss star sported a Uniqlo-branded white jacket, top, shorts, socks and headband and carried a Uniqlo-branded white bag ahead of his match against Dusan Lajovic.
Roger Federer wearing Nike at Wimbledon last year (left) and him sporting Uniqlo on Monday
Eight-time All England Club champion Federer entered SW19’s main court with a new look
The Japanese firm, however, do not make tennis shoes and so Federer wore Nike trainers.
Last month Federer confirmed that his long-standing contract with Nike came to an end in March amid rumours he was poised to agree a £22million-a-year, decade-long deal with Japanese clothing firm Uniqlo.
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The 36-year-old winner of a record 20 career Grand Slams had worn Nike his entire career and the American company still owns the trademark ‘RF’ logo.
Federer was keen to play down the new deal, worth £220m over 10 years, at the Stuttgart Open.
Swiss star Federer was wearing Nike shoes because Uniqlo do not make tennis footwear
Federer sported a branded headband and shirt as he wore the all-white strip under the rules
Federer’s deal is worth an astonishing £22m-a-year over the next decade
Federer also carried a Uniqlo bag as he showed off the company’s products
‘It’s rumours… but I haven’t had a contract with Nike since March,’ Federer said. ‘We’re talking. We’ll see what happens. I’ll let you know.’
His attire at the grass-court tournament on Monday has confirmed his new deal.
Moments after Federer stepped out on to court, Uniqlo’s official Twitter account posted: ‘UNIQLO is honoured to welcome Roger Federer as our new Global Brand Ambassador!’
The Swiss star sported a Uniqlo-branded white jacket, top, shorts, socks and headband
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