Unai Emery's English may falter but he cannot afford to fluff his lines… he must deliver for the new-look Arsenal
So when Unai Emery sits down next to Ivan Gazidis at The Emirates for his unveiling as the first new Arsenal manager in 22 years, he will need to make a real impact.
Gunners fans are still unsure about Arsene Wenger’s successor, just as they are uncertain about everything else in the new Arsenal environment.
The fact that Emery appears to have agreed to be restricted by the club’s new transfer policy and a summer budget of just £50million, has brought plenty of doubts, too.
It's hardly rocket science to look at the defence he's inherited from the Frenchman and believe that radical and invasive surgery, rather than key-hole stuff, is required.
Whether that's possible with minimal spend – given that Liverpool paid £75m for Virgil Van Dijk and Spurs want £50m for Toby Alderweireld – is not obvious.
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Arsenal/Emery To NOT Win A Trophy – 1/2
Arsenal/Emery To Win A Trophy – 6/4
Arsenal/Emery Top 4 Finish – 5/2
Arsenal/Emery To Win The Premier League – 25/1
Arsenal/Emery Relegated From Premier League – 250/1
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But Emery does come into a side that finished sixth last season. Closer, in terms of points, to the three clubs that were relegated than the champions.
A team that is unbalanced, too, with loads of quality at one end but an evident dearth at the other. And, Aaron Ramsey aside, arguably not too much in the middle, either.
UNAI-NIMOUS DECISION Arsenal officially announce Unai Emery as head coach, replacing Arsene Wenger after 22 years
But Emery, unlike Mikel Arteta, who seemed set for the job until Monday night, has been round the managerial block, thrived under the pressure, delivered silverware.
He has bought into the new Arsenal, it seems. Certainly persuaded the Emirates board that he is on-side with what they want.
Some will see it as win-win.
If Emery succeeds, it proves he was the right man. If he fails, it is the consequence of the limitations and strictures that have been placed on him.
The Spaniard can take the credit. Gazidis, Sven Mislantat and Raul Sanllehi will get the blame. But Emery will know it is not like that, not in the real world.
After all, he was just sent packing from PSG because he could not win the Champions League… in an era of Spanish domination.
Emery’s success at Sevilla and in Paris will count for nothing if he cannot deliver for an Arsenal side which was, in case people forget, only the third best team in London for the past two seasons – at least, according to the Premier League table.
That means ensuring the players under him have faith in what he is trying to do. That his message and footballing philosophy are understood and believed in.
And, perhaps even more crucially after the way in which supporter opposition to Wenger grew, hardened and eventually overwhelmed the club, he has to make the fans have trust, too.
That starts from his opening words as Arsenal manager. His English may be halting. But Emery cannot afford to fluff his lines.
He must show a mastery of his trade, confidence and conviction, from the outset. Words matter.
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