WWE icon 'The Rock' Dwayne Johnson signs major deal with UFC to become official footwear partner of Dana White's company

DWAYNE ‘THE ROCK’ JOHNSON has signed a mega multi-year deal to be a global partner of Ultimate Fighting Championship.

The WWE legend, 49, has his own athletic label – which is part of Under Armour – among his many business interests.


Now Hollywood’s highest-earning actor's Project Rock has agreed to become the official footwear of Dana White’s UFC.

That means that both male and female fighters plus their corner teams will wear Project Rock footwear for fight-week promotional events, workouts, weigh-ins and for cage walks.

Reebok had been the biggest promotion in MMA’s previous footwear sponsor.

Now it was announced on Saturday that those duties are being taken over by Johnson’s brand.

And in addition, it has also been confirmed that the UFC and Project Rock will also release a co-branded range of shoes later in 2022.

No financials of the deal have yet to be made public.

Most read in MMA

RETURN OF THE MAC

UFC lightweights 'concerned' McGregor will jump line and get title shot

NOU LOOK

Champ Ngannou keeps title with unanimous win over Gane despite TORN knee ligament

NO WHITE NOISE

White misses UFC 270 press conference after Ngannou renews calls to box

NGANNOU VS GANE

Updates from UFC 270 as Ngannou defends heavyweight strap against Gane

FREE BETS: GET OVER £2,000 IN NEW CUSTOMER DEALS

But it seems to have been agreed some time ago as last night’s UFC 270 was the inaugural night for Project Rock to be featured.

Heavyweight champion Francis Ngannou retained his title via unanimous decision against Ciryl Gane in the main event of the pay-per-view.

The news is the latest association Johnson has with White.

The Most Electrifying Man in Sports Entertainment previously appeared at UFC 244 in November 2019 at New York City’s Madison Square Garden.

The Rock presented Jorge Masvidal with the BMF Title after Gamebred beat Nate Diaz.

    Source: Read Full Article