The Obamas go Hollywood: Barack and Michelle enter a multi-year agreement to produce films and shows for Netflix
- The deal could include scripted or unscripted series, documentaries, features
- Obamas will deliver content through new company Higher Ground Productions
- Their projects will be available to all 125 million Netflix members in 190 countries
- Obama told associates he does not plan to use the platform to attack Trump
After largely staying quiet since leaving the White House in 2017, Barack and Michelle Obama will soon be coming to your laptop screen.
The former president and first lady officially announced on Monday that they have entered a multi-year producing partnership with Netflix.
Barack and Michelle plan to deliver a ‘diverse mix of content’ that could range from scripted and unscripted series to documentaries and features.
And their content will not be exclusive to American subscribers. Netflix has promised their projects will be available to all 125 million members in 190 countries.
Barack and Michelle Obama officially announced on Monday that they have entered a multi-year producing partnership with Netflix
The Obamas have created Higher Ground Productions, the company under which they will produce content for Netflix.
Obama reportedly told associates he does not plan to use his new platform to attack Donald Trump or fight against Fox News, according to the New York Times.
Instead the former president plans to highlight those who are ‘able to promote greater empathy and understanding between people’.
‘One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,’ Obama said in a statement.
‘That’s why Michelle and I are so excited to partner with Netflix.’
Barack and Michelle plan to deliver a ‘diverse mix of content’, that could range from scripted series to documentaries and features
‘We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between people, and help them share their stories with the entire world.’
Michelle also highlighted that she hopes she and Barack can use their new platform to help open minds and hearts.
Ted Sarandos, Netflix’s chief content officer, said the company was ‘incredibly proud’ to have the Obamas on board
‘Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,’ she said.
‘Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.’
Ted Sarandos, Netflix’s chief content officer, said the company was ‘incredibly proud’ to have the Obamas on board.
‘Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures,’ he said in a statement.
‘[They] are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.’
News that the Obamas were in negotiations with Netflix first broke in March.
It has not been disclosed how much the Obamas will receive for the partnership, but major producers like Shonda Rhimes and Ryan Murphy have received upwards of $100million in their own respective deals with the streaming site.
The Obamas signed a joint $65million book deal with Penguin Random House in March for their respective memoirs.
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