The organisers of a Christmas market have amused visitors by coming up with an X-rated hashtag to promote their festive event.
The Ulverston Dickensian Christmas Festival, which is taking place this weekend, promises two days of festive fun, including market stalls, entertainment, music and dancing.
But to promote the event on social media organisers decided to shorten the name for a catchy hashtag, but it actually sounds quite rude – #dickfest.
The organisers have been using the hashtag for years, and people are already using it to share photos of the 2018 celebration.
The website describes the event as "one of the best events of its kind in the country".
It states: "Attracting thousands of people every year to enjoy the wonderful atmosphere of a traditional market town in the Dickensian era.
"Ulverston puts on a tremendous show every year marking the start of the Christmas season and bringing a little Christmas magic to both young and old.
"The historic market town is full of fantastic shops, great pubs and cafes, cobbled streets and the Dickensian Festival boasts a huge variety of free entertainment, free events for children, fabulous Christmas market stalls with lots of unique gifts and festive food, costume competitions, horse drawn carriages, music, dancing.
"Bring the family and the kids, stay for a day or the whole weekend, ride the Victorian Helter Skelter, take in the smell of Roast Chestnuts or Hog Roasts and listen to the Brass Bands bringing Christmas cheer to all.
"If you really want to get into the spirit of the festival, why not come in costume and take part in the grand parade around the town."
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