Green campaigners are sending thousands of empty crisp bags back to Walkers to protest its plastic packaging .
Some 310,500 back a petition calling on the firm to improve on its 2025 target to create new recyclable versions.
The Leicester-based firm produces 11 million packets a day and by 2025, 28 billion will have been added to landfill.
Geraint Ashcroft, of Pontypridd, Wales, started the petition with campaign group 38 Degrees.
The 61-year-old said: “Manufacturing giants like Walkers need to do their bit.”
Cathy Warren, campaigner at 38 Degrees, said: “There’s huge public concern about the amount of plastic being produced, and that means it’s crunch time for Walkers to decide if they will listen to their customers.
“Their promise to deal with plastic crisp packets by 2025 is woefully inadequate.
"By that time, they will have produced a breathtaking amount of plastic waste without paying a penny to clean it up."
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Walkers said: “We have received returned packets and recognise the efforts to bring [this] to our attention.”
On Saturday, The Mirror revealed how plastic waste from the 70s and 80s had been found intact on our beaches.
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