Footage of woman pleasuring herself in an IKEA store goes viral

Do it yourself: Chinese IKEA stores will step up security after footage of a woman pleasuring herself on one of their store’s sofas goes viral

  • Explicit clip shows a woman performing a sex act half-naked on sofas and beds
  • Oblivious shoppers were walking by in the background in the unidentified store
  • IKEA has condemned the action, called the police and promised better security  

IKEA has said it will take ‘more careful’ security measures in its shops in China after an explicit video of a woman performing a sex act in one of its stores went viral online.

The pornographic clip shows a woman pleasuring herself half-naked on various sofas and beds in the furniture store’s showroom, while oblivious shoppers walk by in the background.

While uncensored versions of the video have been scrubbed from Chinese social media, the Swedish company’s response to the clip gained nine million views.

‘We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store,’ IKEA said in a statement, without revealing the name of the branch.

Footage of a woman performing a solo sex act in one of IKEA’s stores in China has gone viral 

IKEA has vowed to take ‘more careful’ security measures in its shops in China. The above file picture shows customers wearing masks while visiting an IKEA store in Wuhan on April 25

The homeware group said Saturday that it would take ‘even more careful security and public cleanliness measures’ and encouraged all customers to ‘browse stores in an orderly and civilised way’.

The identity of the woman and the person who filmed it have not been revealed.

Some Chinese social media users have speculated it was a store in Guangdong province, as Cantonese — spoken in parts of southern China — can be heard in the background store announcements.

Baffled users online also pointed out that nobody is wearing face masks in the video, suggesting it was filmed before the coronavirus outbreak which brought China to a standstill from late January.

Uncensored versions of the video have been scrubbed from Chinese social media, IKEA’s response has gained nine million views. The Swedish company has condemned the behaviour

‘This woman is so brave, I don’t understand, [she’s] just doing it in broad daylight,’ read one Weibo post that gained more than 8,000 likes.

‘There are so many people around, I just don’t understand,’ another wrote.

It is not the first explicit video to cause a stir on China’s tightly controlled social media platforms.

A Beijing branch of the Japanese clothing chain Uniqlo became infamous in 2015, after a clip of a couple having sex in one of its changing rooms went viral.

Japanese clothing chain Uniqlo became infamous in China in 2015 after a clip of a couple having sex in one of its changing rooms went viral. The file picture taken on April 19 shows people wearing face masks walking past a Uniqlo store on a major shopping street in Beijing

Police arrested five people, including the young couple in the video, over the matter, while Uniqlo firmly denied that it was a publicity stunt.

The clip ‘severely violated socialist core values,’ the Chinese Cyberspace Administration said at the time.

Chinese citizens can face up to 10 days’ administrative detention for deliberate public nudity, while those who upload and disseminate obscene content online face up to 15 days’ detention and a maximum fine of 3,000 yuan (£341).

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