Gucci swimsuit sells out even though it can’t be worn in a pool

‘That’s how shallow they’ve become’: Social media erupts as $380 Gucci bathing suit sells out – even though it can’t be worn in a POOL

  • A designer swimsuit costing $390 sold out but wearers can use it in a pool 
  • Gucci Creative Director Alessandro Michele recommended saving it for ‘skirts, denim and anything high-rise’ but called ‘escapades to the seaside’ in it ‘criminal’
  • The halter is made of ivory sparking Lycra, 80 percent nylon and 20 percent elastane and should not come into contact with chlorine

Social media users are baffled after a swimsuit priced at $380 sold out despite buyers being advised against wearing the item in a pool.

In a description on the website for Selfridges department store that stocks the ‘Sparkling swimsuit with a Gucci logo’ in the UK, the designer brand admits low down on the e-commerce page that wearers shouldn’t take a dip in the bathing suit.

Instead they should think of the item as of more of tight top free of seam lines around the waist.

A Gucci swimsuit priced at $380 sold out despite buyers being advised against wearing the item in a pool

Creative Director Alessandro Michele recommends saving the bathing suit for pairing with ‘skirts, denim and anything high-rise’ but called ‘escapades to the seaside’ in it ‘criminal’

The Gucci website explained that the nylon fabric is not compatible with chlorine

‘Creative Director Alessandro Michele is an ideas man, but with an archive like Gucci’s, how could you resist the temptation to revisit some old favorites?’ the text reads. 

‘This swimsuit is printed loud and proud with the reclaimed vintage Gucci logo complete with sparkle and slight fading for authenticity. Saving yours for escapades to the seaside is criminal – wear it with skirts, denim and anything high-rise.’

Made of ivory sparkling Lycra, 80 percent nylon and 20 percent elastane, the self-tie halter all-in-one is off limits for refreshing dips in resort swimming pools because it’s not best compatible with the chemical element that helps keep public pools sanitary.

‘Due to the nature of this particular fabric, this swimsuit should not come into contact with chlorine,’ Gucci’s own website warns too.

Many bikini briefs are made from nylon and Lycra blends but polyester is known to be the best fabric for holding color and therefore lasts longer on a swimsuit.


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But it hasn’t stopped designer fans buying the item as it has sold out online despite critique

Wearers have been living on the edge by going near water but keeping the swimwear dry

The vintage style has been popular on social media but many have bashed the designer brand

The Italian brand’s advisory has gotten social media users riled up with some using the opportunity to make jokes.

EggOnYourFaceBook tweeted: ‘I guess this is how ‘shallow’ people have become.’

Tolulope was disappointed in fans of the brand for purchasing the swimwear: ‘Gucci is straight wild’n with this bulls**t ya can’t tell me they Not. Look at the description ..’to get the best from this item we advise that you do not wear to swim’ BUT it’s a swim suit … and it’s sold out .. y’all dumb buying this for clout.’

Twitter users joked about the expensive swimsuit that buyers cannot swim in

Many addressed the brand directly for suggesting the item not be immersed in water

Social media users have been talking about it for weeks but it hasn’t affected its success

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No @gucci stop it kmt #whiteyardie #talkmimind #gucci #fashion

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Earlier this month social media influencer and comedian White Yardie made light of the situation in a video where he said the brand is taking advantage of people after he saw the price quoted as $490.

‘That’s supposed to make you swim under water without holding your breath,’ he said in a video rant.

‘$490 you’re supposed swim in it beat every swimmer in the world. You’re supposed to be the Olympic champion of the world.

‘Not even sharks are supposed to bite you in that. That’s supposed to shark-proof. Sharks are supposed to see you and be scared of you.

‘That better teach me to swim I can’t swim. If you cannot swim and buy that, that’s supposed to help you to swim.’ 

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