Heartbreaking reason why this £380 rucksack is selling out

In the last few weeks parents across the globe have been splashing out on new uniforms and equipment ready for their kids to go back to school.

But in America there’s an expensive rucksack which is flying off the shelves, and the reason why is simply heartbreaking.

The black rucksack costs $497, which is about £380, there’s nothing fancy or fashionable about the simple design.

But it is bulletproof, and can turn into a full vest protecting a student’s front and back in just two seconds.

The bag has been created by Masada Armour after a number of devastating school shootings, which have claimed the name of dozens of teenagers.

Parents desperate to protect their children from any future attacks have been buying the bags ready for the new school term.

The company’s website states: "New Backpack that transforms into bulletproof vest in less than 2 second.

"Following recent shooting incidents in schools and universities in the U.S, MASADA has decided to develop a highly awaited protective solution for students, to enhance their protection and boost their confidence.

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"MASADA has developed the Protective Backpack. An Armored backpack, which has innocent looking from the outside, but when needed it transforms into front and back bulletproof vest.

"The backpack is designed for regular student use, to carry books, laptop and other staff.

"The vest part is closed in separate section of the backpack and it cannot be seen at the daily use of the backpack."

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