A man has died this morning while taking part in a triathlon event.
The 43-year-old is thought to have suffered a cardiac arrest during the event on Barry Island in Wales.
Police were called to Whitmore Beach after 7.30am and emergency services battled to save him.
CPR was carried out by staff from the ambulance service, lifeguards and Coastguard, Wales Online reports.
However, he was declared dead shortly afterwards.
The man’s next of kin have been informed and an investigation is now underway.
A spokesman for the Welsh Ambulance Service confirmed they were called to the incident at 7.26am.
He told Wales Online they received a report of a “medical emergency” at Whitmore Bay Beach.
They responded with two paramedic cars and an ambulance.
The spokesman said there were medical response teams on site due to the nature of the event and the casualty was taken to the University Hospital of Wales in Cardiff.
The SWYD sprint triathlon was being held for the first time according to the organiser’s website.
We decided to put on our first race on the iconic Barry Island," the site says. "Somewhere where we love to swim, train and now race.
"A perfect sandy beach, a rolling bike with a couple of ups and a flat and fast sprint finish along the promenade."
Mirror Online has contacted South Wales Police for comment.
Attemps have also been made to contact All Or Nothing Events, who organise the SWYD Sprint Triathlon.
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