Meghan Markle fans say it’s “inspiring” she’s teamed up with a company whose ‘sexist' advert she got to change as a child.
Her and Prince Harry’s Archewell Foundation has agreed a global partnership with consumer goods firm Procter & Gamble.
The Duke and Duchess of Sussex said it will focus on areas including gender equality and more inclusive online spaces.
When she was at school, aged 11, Meghan wrote to the business to complain about gendered language in a dish soap commercial.
P&G’s Ivory Clear TV advert had included the line: “Mothers around America are fighting greasy pots and pans”.
But it was changed after she called the business out and urged it to swap it for “people all over America”.
Speaking back in 1993, Meghan said she was left “furious” about it.
The company is best known for owning major brands such as Crest, Oral B, Gillette, Pampers and Tampax.
Supporters have now praised the Duchess, 39, on social media and say it has gone “full circle”.
One wrote on Twitter: “Meghan Markle is so inspiring that 30 years after changing their sexist advert following a letter she wrote to them.
“Procter and Gamble joined the Duchess of Sussex and Prince Harry today in the Archewell compassion movement!”
Another posted: “It's the full circle for me. Meghan wrote to Procter and Gamble at 11 years old to voice her opinion on their sexist ad.
“They made the changes to include everyone now she has partnered with them to help communities in need.”
While one said: “That’s amazing, I love that Meghan is collaborating with Procter and Gamble given the background of 11/12 year Meghan writing to them about sexist ad and them listening and changing it.
“Beautiful to see them work together to support vulnerable women.”
Archewell announced the “multi-year global” partnership on Tuesday, saying: "Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change.”
The non-profit said it would “elevate the voices of adolescent girls” and work with men and boys to encourage gender equality.
P&G said: “We’ve also been inspired by the mission of the Archewell Foundation and its founders, the Duke and Duchess of Sussex, that with community, and through compassionate service to others, we can drive systemic cultural change, benefiting everyone.”
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