Online fashion stores introduce ‘smart tag’ to stop serial returners

Online fashion stores introduce a ‘smart tag’ to fight back against serial returners who send back items they have worn

  • R-Turn Tag attached to the front of item of clothing so it can’t be worn in public  
  • It can be safely twisted off but not reattached. If detached then no refund given 
  • Figures have suggested serial returners cost retailers around £1.5bn a year 

Online fashion stores are fighting back against serial returners who send back items they have worn – by introducing a ‘smart tag’.

Figures have suggested such returns cost retailers around £1.5billion a year.

The R-Turn Tag, developed by security experts by Checkpoint Systems, can be attached to the front of any item of clothing – and is so large and obvious that the buyer could not wear the item socially without removing it.

The tag can be safely twisted off, but not reattached. If it is removed, the customer would lose the automatic right to a refund. 

Online fashion stores are fighting back against serial returners who send back items they have worn – by introducing a ‘smart tag’. Pictured is the R-Turn Tag

Checkpoint is in talks to work with UK fashion websites and other online stores.

‘Wardrobing’ is the tactic of buying racks of clothes to be worn and then returned. It is ruinously expensive for retailers, and eight in ten online shops say they are ‘very concerned’ about it.

Returned items often show signs of wear or damage and cannot be re-sold, so are shredded and burned, or recycled. 

Some fashion ‘influencers’ appear to make a career out of ordering clothes to model before sending them back.

A study for Checkpoint found more than one in five people routinely buy items to use and return – but this rises to 43 per cent for those aged 16 to 24. 

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