Perm enjoys an unexpected revival in lockdown after decades of ridicule

THE perm is enjoying an unexpected revival in lockdown after decades of ridicule.

The frizzy hairstyle took off in the 1970s and 80s — loved by singers, actresses and footballers.

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But it failed to live up to its full name — the “permanent” — and has rarely been seen since.

Now women and men who cannot get to the salon have been experimenting with home perming kits.

Fashion bible Cosmopolitan printed a DIY tutorial, while supermodel Cara Delevingne had a “long soft shag”.

She was helped by top stylist Mara Roszak, who told Vogue: “Cara has such great natural texture in her hair, and I knew a long soft shag would be perfect to enhance that.

"It’s got a real rocker/skater vibe while maintaining a natural softness.”

Ex-England star Kevin Keegan inspired a generation of fans to curl up in the 1970s.

Ten years later, Kylie Minogue did the same — and now experts predict a similar wave of copycats.

One online style magazine said: “With hairdressers and salons in the UK hopefully opening on April 12, there’s no doubt people waiting outside will be clutching print-outs of Cara to copy.”

A good idea at the time

By Brandon Malinsky, Sun’s former perm fan

IT seemed like a good idea in 1985.

What did I do to impress the ladies? I got a perm.

But within seconds of walking out the “trendy” salon, I was in agony.

It felt like someone had glued a tight, curly mop to my bonce.

Mates wet themselves laughing — and it failed to work its intended magic in the nightclubs.

So as soon as I could, I ditched it for another horror hairstyle from the 80s — the mullet.

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