Study reveals how many crisps are actually in your favourite packet

When Brits open a pack of their favourite crisps, many may be left wanting more when they peer inside the bag.

Whether it’s salted, cheese and onion or prawn cocktail, fans of the potato snack have complained or joked of buying a "bag of air" instead of a bag of crisps.

Older Brits may tell tales that they aren’t as full as they used to be, but just how many crisps come in a pack and which brands have the most in their bags?

A study by WalesOnline has rated the big sellers – including Walkers, McCoy’s, Doritos and Kettle – to find out how they stack up against each other.

The weight is clearly stated on the side of each pack, and the research has depicted exactly what that weight looks like.

It has also given each bag a disappointment rating, depending on how much packaging is wasted (1/10 being not disappointing at all, and 10/10 being completely disappointing).

1. Walkers


The classic, go-to pack. But just how full is it?

We opened a pack of salt and vinegar to find out, and the bag was just under half full.

Weight: 32.5g

Bag size: Average

Price: 70p

Disappointment rating: 6/10

2. McCoy’s


While these crisps pack a tasty punch, their bag seems a little too big for the amount McCoy’s inside.

This one was just only around a third full.

Weight: 47.5g

Bag size: Regular (for McCoy’s)

Price: 85p

Disappointment rating : 7/10

3. Popchips sharebag


This sharer bag of Popchips was only just over a third full.

They really didn’t need that extra large bag.

Weight: 85g

Bag size: Big

Price: £1.50

Disappointment rating : 7/10

4. Quavers


Everyone’s favourite curly crisp did OK – the bag was just over half full.

Might have something to do with the size and lack of density in each Quaver though.

Weight: 34g

Bag size: Grab bag

Price: 80p

Disappointment rating : 4/10

5. Kettle Chips


The fancy man’s Walkers were bang average. Half a bag full; no more, no less.

Weight: 40g

Bag size: Average

Price: 80p

Disappointment rating : 5/10

6. Monster Munch


The monster-looking baked corn snack came out on top of our "fullness test".

Monster Munch took up an impressive three quarters of the bag.

Weight: 40g

Bag size: Grab bag

Price: 80p

Disappointment rating : 2/10

7. Tesco Finest


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Tesco’s own brand of classy crisp hits the half full mark.

Decent effort.

Weight: 40g

Bag size: Average

Price: 85p

Disappointment rating : 5/10

8. Walkers Max


The Walkers Max bag is bigger than your average Walkers bag.

These Paprika bad boys did, however, follow the Walkers trend of just under half a bag full.

Weight: 50g

Bag size: Bigger than original Walkers, not quite a share bag

Price: 85p

Disappointment rating : 6/10

9. Tyrrells veg crisps


These crisps, made from parsnip, beetroot and sweet potato, fall between the one third and half a bag mark.

The bag was closer to half full though.

Weight: 40g

Bag size: Average

Price: 85p

Disappointment rating : 6/10

10. Hula Hoops Big Hoops


The big brother to the average Hula Hoops, this larger bag was just under half full.

It was however completely jam packed in that bottom half, so maybe not quite as disappointing as some of the other "just under half fulls".

Weight: 50g

Bag size: Bigger than regular Hula Hoops.

Price: 90p

Disappointment rating : 5/10

11. Doritos


Everyone’s favourite, cool original tortilla chips hit the half-way mark.

Some of the triangular edges looked to be creeping over, if that makes you feel better about it.

Weight: 55g

Bag size: Average Doritos size

Price: 89p

Disappointment rating : 5/10

12. Real Handcooked Crisps


This roast ox flavoured snack hit just over the half way mark.

And it was the cheapest of the bunch too.

Weight: 35g

Bag size: Average

Price: 60p

Disappointment rating : 3/10

Why are they full of air?

We went to some of the crisp manufacturers to see what they had to say.

A spokesperson for PepsiCo, who owns Walkers, Quavers, Monster Munch and Doritos, said: “To keep our crisps fresh and crunchy, we blast a small amount of air into the pack just before we seal it.

"This also cushions and protects the crisps in the packet as they make the journey from our factories to retailers across the country, and eventually into people’s homes.

“Our crisp packets are filled by weight rather than volume and we use state of the art technology to make sure the right amount of crisps are in our packets every time.”

And a spokesperson for KP, which makes McCoy’s, Hula Hoops and Popchips, said: "Snacks are fragile so our packaging is designed to keep the contents in the best, freshest condition and prevent breakage.

"Depending on the way the product is distributed after it leaves us, the contents may settle or break and thus the pack would appear less full.

"We are committed to lessening the impact of our packaging, both by using alternative materials and reducing the amount of packaging film we use. We already use 11 per cent less packaging than we did ten years ago."

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