Who is Frank Luntz?
FRANK Luntz is a Republican political consultant and pundit who may be the most quoted and influential pollster in the US.
Luntz has analyzed data ahead of many elections, including Joe Biden's victory over Donald Trump in 2020.
Who is Frank Luntz?
Frank Luntz has been called “The Nostradamus of pollsters" by Sir David Frost and was highlighted in a Time magazine poll as one of the “most influential people in the world.”
Barack Obama, when he was a presidential candidate, said: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group," according to an online bio.
Luntz has been a contributor for Fox News since 2007, becoming known as the "Focus Group Czar."
He is also the author of three New York Times bestsellers and served as an adjunct professor at the University of Pennsylvania.
He has also taught courses at Harvard University and George Washington University.
Luntz once spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate, according to an online bio.
Luntz was born on February 23, 1962, in Connecticut.
He told The Atlantic in 2014 that he has never been married because he spends so much time on the road.
"My parents were married for 47 years. I'm never in the same place more than 47 minutes," he told The Atlantic.
What did Frank Luntz say about the coronavirus vaccines?
Luntz, who has been researching how best to convince Covid-19 vaccine skeptics, says he believes the effort is most effective when it avoids politics, with people hearing about the benefits of immunization from doctors, not politicians.
He said many skeptics are persuaded to get the shot because it benefits their friends and family, not just themselves.
“If it’s politicized, they will not reach herd immunity,” said Luntz, who said that means giving credit to both sides, praising the Trump administration for Operation Warp Speed and the Biden White House’s distribution of vaccines.
Luntz said that public health officials should be targeting Republicans in much the same ways that national campaigns sought to win over holdouts among black Americans and other minority groups.
“It’s actually very tragic that appealing to Black Americans about the importance of staying safe is heroic,” said Luntz said.
"But appealing to Republicans, who have their own concerns, is considered political.”
Biden's team is working with community health officials, promoting the vaccine to skeptics through doctors and experts who don’t have the celebrity buzz but may be seen as more trustworthy.
“The thing that has more impact than anything Trump would say to the MAGA folks is what the local doctor, what the local preachers, what the local people in the community say,” Biden said.
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