Visitors at Meadfoot Beach in Torquay were in for a shock when they heard a woman scream 50 feet above the beach huts.
The driver had crashed her car and went flying off the side of a 100 feet cliff.
She managed to escape — only to fall a further 50 feet to the beach below, Devon Live reports.
The woman was driving a black SUV when somehow she lost control and crashed through wire fencing in St Marks Road.
The car went off the side of Torquay cliff and fell 100 feet through trees, bushes and undergrowth before stabilising and stopping sideways, above the beach huts.
The woman had managed to escape from her car and was heard "highly distressed and in shock" by paddleboarders, swimmers, beach hut owners and Torbay Council staff working to repaint the huts.
The next thing they knew the woman fell 50ft down to fencing behind the upper level of beach huts.
One beach hut owner, who didn't want to be named, said: "People heard her shouting. She was highly distressed and in shock up by her car.
"Then she fell I think after she got out. We didn't realise the car had crashed off the top bit of road.
"The beach staff painting the huts were the first ones at the scene.
"The poor woman – it's amazing she's alive. She must have been terribly hurt."
The woman was treated at the scene by South Western Ambulance Service paramedics before being taken to hospital.
The car remained hidden in trees and will need to be removed by a crane because of its position.
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A swimmer said: "When we arrived every single emergency service was here and now she's been taken away."
A man at the scene said: "It was the paddleboarders out at sea who saw what was happening and raised the alarm. The woman was highly distressed and in shock.
"She was up by her car shouting and swearing and then she fell."
A coastguard spokesman confirmed that a black SUV had gone over the cliff at the end of St Mark's Road.
“We don’t know what’s happened but the car has obviously gone over the cliff and has come to a halt about 25metres down.
“It’s a steep cliff but not sheer with a lot of small trees, bushes and undergrowth. When we arrived fire, police, ambulance and paramedics were at the scene.
“Fortunately the casualty had got herself out of the vehicle and was being treated at the bottom by the beach huts by a South West Ambulance crew.
“Our role was to maintain the area safely. A cliff technician was deployed to check the area just in case anybody else was involved.
"That was a negative search and we have handed over to the police and Torbay Council.“
Police closed the roads while the rescue operation took place and cordoned off access to the rear of the beach huts at Meadfoot Beach.
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