{"id":223009,"date":"2023-10-04T18:18:44","date_gmt":"2023-10-04T18:18:44","guid":{"rendered":"https:\/\/allworldreport.com\/?p=223009"},"modified":"2023-10-04T18:18:44","modified_gmt":"2023-10-04T18:18:44","slug":"from-being-the-iconic-wag-to-fashion-royalty-how-victoria-beckham-silenced-the-snobs-and-turned-her-brand-around-the-sun","status":"publish","type":"post","link":"https:\/\/allworldreport.com\/fashion\/from-being-the-iconic-wag-to-fashion-royalty-how-victoria-beckham-silenced-the-snobs-and-turned-her-brand-around-the-sun\/","title":{"rendered":"From being the iconic WAG to fashion royalty: How Victoria Beckham silenced the snobs and turned her brand around | The Sun"},"content":{"rendered":"

VICTORIA Beckham is in her 50th year and the happiest place of her life it seems.\u00a0<\/strong><\/p>\n

The fashion and beauty entrepreneur usually leads a quiet life, but she and her husband David Beckham have opened the doors to a film<\/span> crew for Beckham the new Netflix show. <\/p>\n


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The docuseries includes never-seen-before footage and follows David\u2019s career from \u201chumble beginnings to global football stardom\u201d, and Victoria appears regularly, revealing to viewers what it\u2019s been like to be the most iconic WAG.\u00a0<\/p>\n

In recent years, the Spice Girl has slowly opened up and her famous pout has been replaced by wide smiles. She jokes and teases her millions of fans on Instagram, and she seems more at home in her own skin.<\/p>\n

And it\u2019s no wonder; her children are thriving, her near-24-year marriage to David Beckham has found a genuinely contented groove, and her fashion and beauty empire \u2013 which she has poured the last 15 years of her life into \u2013 is finally heading into the black. <\/p>\n

Most satisfying of all? She\u2019s had the last laugh on the critics who said she would never last.<\/p>\n

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In a recent interview with fashion industry bible Women\u2019s Wear Daily, her brand\u2019s investor David Belhassen announced that when the next<\/span> company accounts are filed in December, he expects them to show that company revenues will be up by 42 per cent to \u00a358million. <\/p>\n

For the first time, the company \u2013 which in its last accounts showed a loss of \u00a32.2million \u2013 will be showing a profit, and a big part of that is thanks to her make-up line.<\/p>\n

It launched at London Fashion Week in 2019 (which had VB fan Dame Helen Mirren in the front row) and even Victoria was shocked when two eyeshadow palettes immediately sold out, saying: \u201cThe reaction has been huge.\u201d <\/p>\n

With revenue of \u00a32million within the first three months of launching, what started off as a small capsule collection continues to grow at a rapid pace.<\/p>\n

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Yes, her company may have borrowed \u00a330million from other parts of the Beckham empire, and Belhassen\u2019s company invested a further \u00a330million into it back in 2017, but her brand can now stand on its own two feet \u2013 and even start to pay some of those loans back. <\/p>\n

It means Victoria, who made her Paris Fashion Week debut last September, has made it. <\/p>\n

The girl who was bullied for her acne<\/span> at school has conquered the most image-obsessed industry on earth<\/span>.<\/p>\n

\u201cVictoria has been unbelievable \u2013 on fire \u2013 and taking on every single challenge,\u201d said an enthusiastic Belhassen, who claimed the business<\/span> could take more than \u00a3100million in revenue over the next couple of years. <\/p>\n

But for industry insiders, it\u2019s not surprising news<\/span>.<\/p>\n

\u201cWhen she presented her first collection of 10 dresses in 2008, there was an enormous amount of snobbery and scepticism in the fashion world \u2013 she was seen as a trashy Spice Girl,\u201d says fashion strategist and writer Tiffanie Darke. <\/p>\n

\u201cEveryone was very, very snobby about it and I think I was probably among them. <\/p>\n

"But she\u2019s made of Teflon \u2013 she didn\u2019t let any of that stop her, even though she was probably deeply aware of it. It must have been hard to deal with.<\/p>\n

\u201cI think there were many moments when everyone thought she\u2019d give up and go away, but she hung on like a rottweiler and the fact that she\u2019s actually now managed to turn it into a profit is quite amazing. "<\/p>\n

"Most of us would have given up. Of course, she had the funds to keep going, but also the attitude that, come hell or high water, she was going to make this thing work. She just kept plugging away.\u201d<\/p>\n

And what an incredible journey it has been \u2013 from perma-tanned, pneumatic-breasted, denim-shorts-wearing pop star and WAG, to a genuine fashion and beauty powerhouse.<\/p>\n

Even though she was nicknamed Posh Spice because of her love of designer clothes, when Victoria embarked on her reinvention, the most in-vogue companies didn\u2019t just refuse to lend her clothes, but were outright furious when she bought them herself and wore them.<\/p>\n

According to fashion gossip, Tom Ford tried to stop her wearing his designs, while Alexander McQueen banned her from his fashion show.<\/p>\n

\u201cFor some in the world of couture, you only count if you went to the right design school, if you have the right sort of background,\u201d says Jennifer Walderdorff, fashion specialist and author of Look @ The Labels. <\/p>\n

\u201cThey aren\u2019t interested in people who enter fashion from a different direction.\u201d<\/p>\n

But for all the haters, she had fans, too, as well as huge fame. Both came together when she made a guest appearance on US comedy<\/span> Ugly Betty, playing a fictionalised version of herself, in 2007.<\/p>\n

Marc Jacobs was one fashion A-lister who embraced her, and in 2008 she posed in a now-iconic advert with her long legs sticking out of one of his bags. <\/p>\n

It was an indication of their meeting of minds \u2013 a cheeky, irreverent love of fashion.<\/p>\n

Fashion heavyweight Roland Mouret, whose business partner Simon Fuller once managed the Spice Girls<\/span>, became another friend and mentor. <\/p>\n

And while Victoria was always able to use her star power<\/span>, she did it in an exceptionally clever way by massaging the egos of the most important people in the fashion world, which proved as important as the quality of her designs.<\/p>\n

\u201cShe started off by hiring the right people. She had a crack team of fashion insiders in charge of publicity and brand strategy, and then she started to make friends with the right people,\u201d says Tiffanie. <\/p>\n

\u201cThe editors who never really talked to new people in that world made an exception when it came to her. <\/p>\n

"Part of that was because she showed willing \u2013 she had deeply immersed herself in that world \u2013 and she would do things like private tours backstage before her shows where she would talk through all the looks.<\/p>\n

\u201cShe\u2019s a star, so people would be like: \u2018Well, Victoria Beckham<\/span> has invited me.\u2019 <\/p>\n

"And then, of course, she charmed everyone by bringing her kids and David along to every single show and very cleverly sitting them next to Vogue<\/span> editor Anna Wintour. David worked his charm on Anna.\u201d<\/p>\n

Most importantly, she has gone into accessories and, crucially, make-up, which have made the brand more accessible for women who can\u2019t afford to spend up to \u00a31,600 on a dress. <\/p>\n

Her mass-appeal items \u2013 snapped up by fashionistas and Spice Girl fans \u2013 are what have helped the brand head towards profitability, thanks to hugely popular items like her Satin Kajal Liner, Future<\/span> Lash Mascara and the Posh Gloss, which was inspired by trips on a motorbike with David, when her hair would get stuck in her lips. <\/p>\n

The personal element is everywhere. <\/p>\n

Each piece of make-up comes with its own story, and she models<\/span> them regularly to her 30.8 million Instagram and 11.7 million Twitter followers, even showing fans how to apply it to look like her.<\/p>\n


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\u201cShe doesn\u2019t miss a trick and I am addicted to her videos on Instagram,\u201d admits Tiffanie. <\/p>\n

\u201cThe make-up brand is designed in a brilliant way, and I think in the first year of its launch, everything was delivered with a handwritten note from her, which was really clever. She has put herself front and centre and created her own community.\u201d<\/p>\n

Beauty influencer and stylist Vicki Bahra says the make-up range stands on its own terms as genuinely good, regardless of the label. <\/p>\n

\u201cI rave about her beauty line,\u201d says Vicki. <\/p>\n

\u201cI first saw it when I was visiting her shop and I\u2019ve tried lots of the products now \u2013 and they are all excellent. I find her lip definer and lipgloss particularly flattering, the eyeliner is equally fabulous, and the packaging all looks really good.<\/p>\n

\u201cI can see in the shop how the make-up brand is getting an increasingly bigger space, and I wonder whether she is surprised by how much it has taken off. <\/p>\n

"The good thing is the price point isn\u2019t too high, but the most important thing is that it is genuinely flattering.\u201d<\/p>\n

Victoria learned many lessons from being bullied at school. <\/p>\n

It made her insecure, but it also showed her that if she just got her head down and worked through something, she could achieve whatever she wanted. <\/p>\n

\u201cIt made me realise if I want something, I\u2019m going to have to work hard at it,\u201d she said. \u201cNothing ever came naturally, and that\u2019s OK.\u201d<\/p>\n

Not being brilliant at either singing or dancing didn\u2019t stop her from being in the bestselling girl band of all time. <\/p>\n

Similarly, not having any design training hasn\u2019t stopped her from ploughing her own furrow in the fashion world. <\/p>\n

The key has always been hard work \u2013 and that is an ethos she and husband David share.<\/p>\n

But even maintaining her image sounds exhausting. <\/p>\n

She\u2019s up at 6am to run for an hour, followed by a smoothie for breakfast, the school run, another hour\u2019s workout \u2013 this time weightlifting \u2013 after which, she\u2019s ready to throw herself into a hard day\u2019s work.\u00a0<\/p>\n

She is scrupulous about keeping to a strict diet, too, which her food-loving husband David once admitted being amazed at, saying: \u201c[She] only eats grilled fish, steamed vegetables \u2013 she will very rarely deviate from that.\u201d<\/p>\n

Victoria said that wasn\u2019t all she ate, insisting that she also liked salads, seeds and nuts \u2013 not what most of us call massive indulgences.<\/p>\n

She knows she is the best advert for her wares and, indeed, she and husband David were among the first celebrities to make their entire family a brand.<\/p>\n

Each of her and David\u2019s four children are encouraged to do what they love, and the older ones all have the benefit of millions of social media followers \u2013 Romeo, 20, is a footballer signed by his father\u2019s Inter Miami football club but currently on loan to Brentford<\/span> B in the UK; Cruz, 18, is working on a music career; and Harper, 11, is still studying hard at school.<\/p>\n

While their eldest, Brooklyn, 24, has flitted through various careers, including photographer and model, he is currently trying to carve out a niche as a chef, even if his online cooking<\/span> videos are frequently ridiculed. <\/p>\n

Victoria, who knows what it is like to be mocked, counsels him to ignore it.<\/p>\n

The biggest shadow over their family in recent years has been, of course, the reported feud between Victoria and Brooklyn\u2019s wife Nicola Peltz. <\/p>\n

The pair were said to have fallen out after the American heiress and actress refused to wear any of her mother-in-law\u2019s designs for her and Brooklyn\u2019s April 2022 wedding. <\/p>\n

Nicola denied there was any rift, while VB maintained her customary silence. Any tensions appear to have eased.\u00a0<\/p>\n

\u201cThe big fallout was never really as bad as some people thought or made it out to be,\u201d insists one source close to the Beckham family. <\/p>\n

\u201cVictoria and Nicola aren\u2019t particularly close, because they haven\u2019t got much in common, but they aren\u2019t at odds with each other.\u00a0<\/p>\n

\u201cFor quite a long time Nicola didn\u2019t get Victoria\u2019s dry sense of humour and felt she was being picked on, but that wasn\u2019t the case at all. <\/p>\n

"That\u2019s how Victoria is with everyone \u2013 even her own children. <\/p>\n

"She\u2019s not mean or nasty, but quick and witty, but sometimes it fell flat with Nicola, and it reached its height when they were all under stress planning the wedding. But it seems to have ironed itself out now.\u201d<\/p>\n

Indeed Victoria, who loves children, is apparently secretly hoping for a new role within the family. <\/p>\n

\u201cShe\u2019s made no secret of the fact that she\u2019d love to be a grandmother,\u201d says the source. <\/p>\n

\u201cShe wouldn\u2019t necessarily like to be called Grandma, but she loves children. She and David started their family young and she knows there are some real advantages to being young parents.\u201d<\/p>\n

As for her and David, after some turbulent years, amid allegations he had been unfaithful, they too are in a great place. <\/p>\n

\u201cWhen you spend time with them, you see that she clearly adores David,\u201d says the source. <\/p>\n

\u201cThey both have their own space. David, in particular, often works on projects that take him away from her, but when they come back together, it\u2019s as if they\u2019ve never been apart. <\/p>\n

"The most important thing is that they have fun together and David appreciates that she is a lot more comfortable in herself \u2013 she\u2019s said that her 40s have been her defining years.\u201d<\/p>\n

Next year is due to be a big one. As well as celebrating her 50th birthday, Victoria will be marking her 25th wedding anniversary with David. <\/p>\n

Just as with her design business, critics often insisted the pair would never last.<\/p>\n

It all feels a long time since their tongue-in-cheek nuptials, where they sported matching purple outfits and sat on thrones. <\/p>\n

Victoria has certainly reinvented herself over the years, and it is no wonder that her smile is bigger than ever \u2013 and she allows herself the odd indulgence. <\/p>\n

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