{"id":224294,"date":"2023-11-15T13:59:25","date_gmt":"2023-11-15T13:59:25","guid":{"rendered":"https:\/\/allworldreport.com\/?p=224294"},"modified":"2023-11-15T13:59:25","modified_gmt":"2023-11-15T13:59:25","slug":"iconic-beauty-brand-to-open-shops-in-the-uk-for-first-time-in-137-years-the-sun","status":"publish","type":"post","link":"https:\/\/allworldreport.com\/lifestyle\/iconic-beauty-brand-to-open-shops-in-the-uk-for-first-time-in-137-years-the-sun\/","title":{"rendered":"Iconic beauty brand to open shops in the UK for first time in 137 years | The Sun"},"content":{"rendered":"

AN ICONIC beauty brand with a 137-year history is to open stores in the UK for the first time.<\/p>\n

Avon, historically known for its door-to-door salespeople, will start opening its first shops within the next two months.<\/p>\n

<\/p>\n

The UK stores will feature around 150 products, with the full range still only available through its representatives.<\/p>\n

It's part of the beauty giant's plan for a wider global move into physical retailing.<\/p>\n

Avon first launched the franchise store model in Turkey almost three years ago, where it now has 63 outlets, and\u00a0Avon\u00a0said it has seen sales growth double in the region.<\/p>\n

The number of stores and their locations in the UK are yet to be confirmed.<\/p>\n

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Avon\u00a0is also rolling out its beauty range further across the Superdrug chain following its move in September to tie up with the beauty and pharmacy chain.<\/p>\n

This means more shoppers will see Avon products sold in UK high street shops for the first time.<\/p>\n

Avon, which initially launched across 100 Superdrug stores and the retailer\u2019s website, will expand products across hundreds more stores from November 27. <\/p>\n

It also has plans to extend throughout the entire Superdrug chain, which includes almost 800 stores.<\/p>\n

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Several major high street brands have announced that they will be opening new locations across the country this year.<\/p>\n

Among the brands set to expand their portfolios are bakery chain\u00a0Greggs\u00a0and discount store\u00a0B&M.<\/p>\n

But some high street retailers have been struggling, as shoppers turn their attentions to online retail.<\/p>\n

It has led to some well-known brands disappearing from the high street entirely, including Wilko and Paperchase.<\/p>\n

So Avon's expansion will come as welcome news to shoppers who still enjoy shopping on the high street.<\/p>\n

Avon\u00a0was founded in 1886 and started out selling products direct into the home through a network of door-to-door representatives, offering women a way to earn independent income.<\/p>\n

It still has an army of\u00a0Avon\u00a0reps selling door to door, but has increasingly shifted towards online and social media in recent years and through the pandemic.<\/p>\n

The UK store plans are part of a wider global move into physical retailing.<\/p>\n

Angela Cretu, global chief executive of\u00a0Avon\u00a0International, said: \u201cMany customers go to the stores for an opportunity to try many of the products, or simply to enjoy a pamper experience with a beauty adviser."<\/p>\n

She said the group is providing training to its reps to be able to launch and run the retail franchises and provide them with the technology needed to run the businesses.<\/p>\n

In a franchise model, a business sells a licence to a third-party (franchisee) to trade under the brand name.<\/p>\n

The franchisee is self-employed and sells products under the guidance of the bussiness.<\/p>\n

A list of Superdrug stores where Avon products are already available can be seen below: <\/p>\n