AMAZON Prime day is upon us and it's a two-day shopping bonanza.
Following the first sale back in July, shoppers now have 48 more hours to snap up some bargains.
The two-day flash sale at the retail giant is one of the biggest shopping events of the year.
Included in the sale are dozens of products, gadgets and fashion items with knock-down prices.
It's also the perfect time to get your Christmas presents in early.
There will be discounts available on a range of products including from brands like LEGO, Samsung, Braun and Tefal.
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But with so many products to scour, it's easy to get overwhelmed.
So we've rounded up our favourite Prime Day deals to help you out.
What is Amazon Prime Day?
Amazon Prime Day has become one of the biggest staples of the deals calendar, perhaps only matched in scope by Black Friday.
This October's Big Deals Day is set for the 10th and 11th.
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Can anyone shop?
You need to be an Amazon Prime member to get the deals.
If you’re not a member then you can sign up for a free 30-day trial, which gives you full access to the sale.
Remember to cancel before the trial ends, or you'll be charged £8.99 a month.
Is everything a bargain?
Not necessarily, you need to always check prices using websites camelcamelcamel.com or Price Spy.
They show you whether the item has ever been cheaper before and you can set up alerts to track prices.
Also, remember: a bargain isn’t a bargain if you don't need the item.
Below we reveal our top picks for the Amazon Prime Day deals this week:
Scooby-Doo: Where Are You! The Complete Seasons 1-2
- Was £29.99, now £5.94 (save £24.05) – buy it here
Parents eyeing up a gift for Christmas can find this Scooby Doo DVD with a big discount.
Featuring favourite characters like Shaggy and Daphne too, the complete season one and two has eight hours of adventures.
It will set you back just £6.99 instead of £24.05 – that's 80% off the original price.
Smart Watch for Men and Women
- Was £80.40, now £25.49 (save £54.50) – buy it now
Take your smart watch game to the next level with this device, selling for £25.49 instead of £80 – a 68% discount.
The gadget comes with a 4.4 out of 5 star rating and thousands of five star reviews as well as over 100 different modes to track running, cycling and more.
It can last a whopping seven days on a single charge too, so you won't have to plug it in too often.
Disney Brain Games: Fun puzzles for bright minds
- Was £6.99, now £1.41 (save £5.58) – buy it here
Another stocking filler for the kids, Disney's Brain Games puzzles can keep them occupied while you snooze in front of a film on Christmas day.
The paperback 'boredom buster' s 192 pages and aimed at children aged 6-10.
You can pick it up for less than £2, which is 80% its full price cost of over a fiver.
Tower Family Size Air Fryer
- Was £69.99, now £38.80 (save £31.19) – buy it here
Air fryers are a must have if you're looking to slash your energy bills, as they can be far cheaper than turning the oven on.
This Tower model is family-sized at 4.3L and it comes with a 3-year guarantee.
If you're yet to jump on the cooking trend, now's your chance as the device has 26% off and is now £51.99 instead of £69.99.
Nespresso Vertuo Coffee Machine by Krups
- Was £199.99, now £69.99 (save £130) – buy it here
Coffee lovers rejoice, there is a better than half price deal on this coffee machine.
The device is made by Krups and takes Nepresso pods, ranging from espressos to lattes.
The deal day price is just £69.99, a reduction of £130 on the original price.
Tefal Freemove Cordless Steam Iron
- Was £84.99, now £42.50 (save £42.49) – buy it here
Gadgets and appliances are among the best deals on Amazon Prime Day, and Tefal's cordless steam iron is one of them.
With half off you'll clean up, paying only £42.50 for the "easy to use" item.
Reviewers also praise it being lightweight and that it makes ironing quicker and easier.
Guy Laroche Drakkar Noir Eau de Toilette Perfume for Men, 50 ml
- Was £48.52, now £14.02 (save £34.50) – buy it here
Everyone needs a splash of perfume or aftershave for those special occasions and you can save 6% with this deal.
Amazon is selling the 50ml Guy Laroche smelly, which has a woody and aromatic fragrance, for £15.49 instead of £16.48.
There's plenty of five star reviews for the retro classic aftershave on Amazon's website too.
Levi's Women's Standard Sweatshirt Hoodie
- Was £80, now £8.40 (save £71.60) – buy it here
This women's Levi sweater is ideal for autumn and winter, coming in at £42.
There's a colour for everyone, ranging from meadow mist to flame scarlet, caviar to desert sage.
Crucially, it's machine washable and made up of 100% cotton so is easy to clean.
Sahara Sailor Water Bottle
- Was £23.99, now £8.49 (save £15.50) – buy it here
Stay hydrated for less with this £12.99 Sahara Sailor water bottle which is ideal for the gym, school or work.
There's 500ml, 750ml and 1,000l sizes to choose from and over a dozen colours too.
Customers are full of praise for the bottle, which is crafted from eco-friendly plastic and 100% non-toxic.
Colgate Max White Ultimate at Home LED Teeth whitening kit
- Was £100, now £50 (save £50) – buy it now
Shake up your teeth-whitening routine with this Colgate set that's selling for £72.12 instead of £100 – a 28% discount.
The retailer says it can reverse 20 years of stains, you just have to wipe your teeth, apply a layer of serum and activate the device for 10 minutes twice a day and then brush your teeth to remove the dried serum.
The set comes with dozens of five star reviews too, with one customer saying they would "10/10 recommend".
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Prime Day 2023: Live deals
PRIME Day kicks off from midnight on 10 October to midnight on 11 October, but if you’re already bargain-hunting there are plenty of Amazon deals already live to check out now.
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- Echo Flex, £9.99 (was £24.99) – buy here
- Echo Dot, £21.99 (was £54.99) – buy here
- Ring Video Doorbell, £39.99 (was £59.99) – buy here
- Fire TV Stick, £29.99 (was £44.99) – buy here
- Amazon Music Unlimited: 3 months free – sign up here
- Kindle Unlimited: 2 months for £3.99 (save 79%) – buy here
- Tower Vortx 5-in-1 Air Fryer, £109.99 (was £139.99) – buy here
- Bissell ProHeat Pet Pro Carpet Cleaner, £218 (save 34%) – buy here
- BaByliss Straight and Curl Brilliance Hair Straightener, £75 (save £50) – buy here
If you haven't signed up already, make sure you sign up here for the Amazon Prime 30-day free trial – otherwise, you won't be able to access the deals.
We've rounded up more great offers here:
- Best UK Prime Day deals
- Best deals on Amazon devices
- Best home and garden deals
- Best Amazon Prime Day beauty deals
Meanwhile, to keep up to date with the latest deals make sure to follow our live blog today and tomorrow.
Plus, here are six Amazon Prime Day deals experts always hunt for – and why baby products and toys are not worth it.
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