It’s no secret that beauty editors get sent plenty of products to try, so if they were asked to share what they actually spend their own money on, what products do you think they’d mention?
You might be surprised to find that luxury fragrances and designer make-up don’t place top of their lists. Instead, experts at The Evening Standard, Elle, OK! and Marie Claire have some surprisingly affordable and practical beauty buys that they repeatedly add to their carts. Even better? All of them can be shopped on Amazon.
So, make the most of Amazon’s Prime Big Deals Day and snap up some of these editor-approved skincare and haircare essentials…
Zoe Cripps, OK! Deputy Style Director
Zoe’s top pick: Diana 10% Sulfur Soap, £5.95 here on Amazon
“I've tried every single spot cream, sticker and mask under the sun to tackle my blemishes and bumpy skin texture, but nothing has helped smooth my skin or stop the spots before they form. But, to my amazement, this bar of soap – which contains blemish and fungal-fighting ingredients – cleared my skin in five days, no word of a lie.”
Laura Mulley, Freelance Beauty Editor
Laura’s top pick: Bagsmart Hanging Toiletry Bag, currently £18.66 here on Amazon
“I have a cupboard full of make-up bags but this is the one I always travel with, and would buy again in a heartbeat. I bought it after seeing celebrity hair stylist Jen Atkin post about how good it was for travelling, and she’s not wrong – it’s the best design I’ve ever found.
“It has a hook for hanging on the back of a hotel bathroom door, and four sections that I find fit all the skincare, hair and body products I need for a short trip away (make-up still gets its own separate bag), including things like full-size cans of deodorant. The elasticated straps inside stop bottles from rolling around, and even when it’s jam-packed it fits neatly into any suitcase space. It also comes in alarger size, which I’m also considering buying for longer trips.”
Madeleine Spencer, Freelance Beauty & Wellness Editor
Madeleine’s top pick: Clinisoothe Skin Purifier, £19.95 here on Amazon
“I get a nice big bottle of it to refill my small spray. It helps keep acne under control and soothes my skin – a bit of a catch-all for skin woes.”
Vanese Maddix, Freelance Beauty Journalist and Me & Who?? Podcast host
Vanese’s top pick: CeraVe Moisturising Lotion, currently £8.19 here on Amazon
“I use Prime Day as an opportunity to stock up on CeraVe’s Moisturising Lotion. It’s my daily go-to after hopping out of the shower and keeps my normal-to-dry skin type feeling hydrated and soft throughout the day. Most days I apply the lotion first thing in the morning and 12 hours later, my skin feels just as hydrated as when first applied.
“The formula contains 3 essential ceramides which help to protect the skin’s natural barrier and the formula benefits from being fragrance-free, non-comedogenic and non-greasy. Whether it’s the midst of winter or a hot summer month, this is one product I’m sure to be stocked up on.”
Lucy Abbersteen, Freelance Beauty Editor
Lucy’s top pick: First Aid Beauty KP Bump Eraser Scrub with 10% AHA, currently £8.25 here on Amazon
"I bang on about this First Aid Beauty scrub so often that I think it's become part of my personal brand. It combines both physical and chemical exfoliation and yields the smoothest skin post leg shave, as well as reducing the keratosis pilaris ("chicken skin") I have on the backs of my arms. If you don't want to commit to the big tube for your first try, there's also a smaller option available."
Jennifer George, Beauty Editor at Elle UK & Harper’s Bazaar UK
Jenn’s top pick: TreSemme Botanique Nourish Air Dry Curl Cream, £7.32 here on Amazon
“I stock up on this TreSemme curl cream (only about £6 a bottle) because the only other place it’s sold is Superdrug and often it’s out of stock there. I keep thinking they’re going to discontinue it, so I buy loads at a time.”
Ava Welsing-Kitcher, Freelance Beauty Editor & Brand Consultant
Ava’s top pick: Shiseido 3 Piece Prepare Facial Razor, currently £4 here on Amazon
"I get those Shiseido dermaplaners from Amazon as I rarely find them anywhere else in the UK (in the US they’re in Japanese and Korean supermarkets so super easy) and the price is great on Amazon. I wouldn’t trust other brands as they can snag on skin easily and these ones are just so foolproof.
Tori Crowther, Freelance Health & Beauty Journalist
Tori’s top pick: Altruist Sunscreen SPF 50, £10.50 here on Amazon
“It’s the most elegant, affordable sunscreen out there, I think. It soaks in well and it doesn’t stain. Plus, the ethic of the brand is really nice – set up by a derm and is very much charity-first.”
Happy shopping!
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